可信推广VS SEM：哪种营销方式更优？附谷歌SEO书籍推荐
珠海海关助力6.5万株花卉出口"一带一路"国家 货值达120万元
Zhuhai Customs Facilitates Export of 65,000 Ornamental Plants to Belt and Road Countries with Total Value of 1.2 Million RMB
近日，珠海百特园艺有限公司一批包含矮生纸莎草、花叶沿阶草在内的花卉苗木，经香洲海关检疫合格后成功出口沙特阿拉伯。
Recently, Zhuhai Better Gardening Co., Ltd. successfully exported a batch of ornamental plants including dwarf papyrus and variegated lilyturf to Saudi Arabia after passing inspection by Xiangzhou Customs.
花卉出口面临的最大挑战是保持产品新鲜度。"受疫情影响，船期紧张，加上植物生命周期短，时效性要求极高。"百特园艺经理苏丹表示，"海关了解情况后及时提供属地查检服务，帮助我们赶上了关键船期。"
The biggest challenge in plant exports is maintaining product freshness. "Affected by the pandemic, shipping schedules are tight, and plants have short life cycles with strict timeliness requirements," said Su Dan, manager of Better Gardening. "Customs provided timely local inspection services after understanding our situation, helping us catch critical shipping schedules."
海关全链条支持措施：
Customs' Full-chain Support Measures:
- 生产环节：提供病虫害防治技术指导
- Production: Providing technical guidance on pest control
- 出口环节：随报随检，当天出证
- Export: Immediate inspection upon declaration, same-day certification
据统计，今年以来香洲海关已监管出口"一带一路"国家花卉6.5万余株，货值约119.3万元人民币。沙特客户反馈，首批出口的黄槿已长出新叶，预计将迎来新一波出口高峰。
Statistics show that since this year, Xiangzhou Customs has supervised the export of over 65,000 ornamental plants to Belt and Road countries, with a total value of approximately 1.193 million RMB. Saudi clients reported that the first batch of exported hibiscus plants have grown new leaves, and a new export peak is expected.
SEO营销建议：
SEO Marketing Suggestions:
对于外贸企业，建议采用"可信推广+SEM"的组合策略：
For foreign trade enterprises, we recommend a combined strategy of "trusted promotion + SEM":
- 长期建设官网SEO（推荐书籍：《Google SEO圣经》）
- Long-term website SEO development (Recommended book: "The Google SEO Bible")
- 短期使用SEM快速获取精准客户
- Short-term use of SEM to quickly acquire targeted customers
- 通过海关等权威渠道背书提升可信度
- Enhance credibility through authoritative endorsements like customs
【记者】何丽苑 【通讯员】束晓珺 丘丽欢
[Reporter] He Liyuan [Correspondents] Shu Xiaojun, Qiu Lihuan
