好评数最多的谷歌广告推广方法 - 谷歌竞价推广完整指南
谷歌Google推广的基本步骤有哪些？
What are the basic steps for Google promotion?
首先我们要知道何种产品适合谷歌推广：
First, we need to understand what products are suitable for Google promotion:
1）工业品：一般外商都是通过搜索产品关键词进来的，而谷歌占据了海外九成搜索流量，因此肯定是适合的。
1）Industrial products: Foreign buyers usually find products through keyword searches, and Google accounts for 90% of overseas search traffic, making it definitely suitable.
2）民用品：谷歌推广同样重要，只是我们还需要进入FB,INS等社交平台进一步获取精准的社群流量。
2）Consumer goods: Google promotion is equally important, but we also need to enter social platforms like FB and INS to obtain more precise community traffic.
其次要搞清楚谷歌推广有三种方式：
Secondly, understand there are three Google promotion methods:
1）谷歌SEO：目标就是通过官网的关键词和外链优化进入谷歌首页。
1）Google SEO: The goal is to reach Google's first page through website keyword and backlink optimization.
2）谷歌竞价广告：也就是Google Ads，就是花钱买谷歌首页排名。当然也有不少联盟类的谷歌banner广告等等。
2）Google PPC Ads: Also known as Google Ads, paying for top rankings on Google. There are also many Google banner ads in affiliate networks.
3）YouTube多语种营销：就是把多语种标题简介多语种配音字幕的产品视频发布到YouTube去，同时从谷歌和YouTube两处获取精准流量。
3）Multilingual YouTube Marketing: Publishing product videos with multilingual titles, descriptions, voiceovers and subtitles on YouTube to obtain precise traffic from both Google and YouTube.
这三种方式各有利弊，但显然第三种是目前比较热门的，也是更为有效的。
Each method has pros and cons, but clearly the third one is currently the most popular and effective.
最后我们来谈谈具体步骤：
Finally, let's talk about specific steps:
你需要有一个独立站，然后可以通过谷歌SEO或谷歌竞价把海外流量引向自己的官网独立站；当然你也可以通过YouTube多语种推广，把流量引向自己的官网。
You need an independent website, then direct overseas traffic to your official site through Google SEO or PPC; you can also use multilingual YouTube promotion to drive traffic to your website.
因此对于谷歌推广来说，核心就是把各路流量引向自己的官网。那些还没有官网的小伙伴们，赶紧去建站吧~
So the core of Google promotion is directing all traffic to your official website. Those without a website yet, hurry up and build one~
