国内顶尖的谷歌竞价广告推广与外贸必备知识全攻略
外贸业务员核心能力要求（8字真言）：
函电 | 单证 | 船务 | 英文
Core Competencies for Foreign Trade Professionals (8-Character Mantra):
Correspondence | Documentation | Shipping | English
1. 样品管理标准化流程
• 打样单必须包含四大关键要素：货号、原料、颜色搭配、工艺要求
• 样品完成后需建立数字档案（拍照存档）
• 新客户样品政策：少量样品免费+运费到付，大批量样品酌情收费
1. Standardized Sample Management Process
• Sampling sheet must include four key elements: Item No., Material, Color Matching, Craft Requirements
• Establish digital archives after sample completion (photo documentation)
• New client sample policy: Small quantities free + freight collect, bulk samples chargeable when appropriate
2. 精准报价系统
• 掌握两种核心核价单：一般贸易核价单 和 进料加工核价单
• 报价计算公式：
利润=美金卖价×汇率×0.96-成本
销售利润率=利润÷(美金卖价×汇率)×100%
• 所有报价必须经外贸经理审核
2. Precision Quotation System
• Master two core pricing sheets: General Trade Pricing Sheet and Processing Trade Pricing Sheet
• Quotation formulas:
Profit=USD Price×Exchange Rate×0.96-Cost
Sales Profit Margin=Profit÷(USD Price×Exchange Rate)×100%
• All quotations require foreign trade manager approval
3. 订单处理黄金48小时法则
• 从接收订单到中文订单下发 ≤48小时
• 紧急情况处理流程：
1) 客户4小时未回复 → 立即电话跟进
2) 同步口头汇报经理
• 中文订单必须明确标注发放范围（例：共23份）
3. The Golden 48-Hour Order Processing Rule
• From order receipt to Chinese order issuance ≤48 hours
• Emergency procedures:
1) Client no reply within 4 hours → Immediate phone follow-up
2) Simultaneous verbal report to manager
• Chinese orders must clearly specify distribution scope (e.g. Total 23 copies)
4. 谷歌竞价广告推广关键策略
• 重点优化外贸行业关键词（如：B2B采购、OEM定制等）
• 广告文案突出企业资质和成功案例
• 设置多语言广告组覆盖目标市场
4. Key Strategies for Google Ads Promotion
• Focus on optimizing foreign trade keywords (e.g. B2B sourcing, OEM customization)
• Ad copies highlight company qualifications and success cases
• Set up multilingual ad groups for target markets
