2024年Google推广助力四川外贸增长8.9%：外贸企业必看的竞价技巧
川观新闻7月19日电 - 在全球经济复杂多变的背景下，Google推广正成为四川外贸企业拓展国际市场的重要引擎。成都海关最新数据显示，2024年上半年四川外贸进出口额达4906.6亿元，同比增长8.9%，创历史新高。
By Chen Bihong, Sichuan Daily - Against the backdrop of a complex global economy, Google Ads has become a crucial engine for Sichuan's foreign trade enterprises to expand internationally. According to the latest data from Chengdu Customs, Sichuan's import and export volume reached 490.66 billion yuan in the first half of 2024, a record high with 8.9% year-on-year growth.
Google推广驱动外贸增长
Google Ads Driving Foreign Trade Growth
西南财经大学专家汤继强指出："Google推广等数字营销工具的应用，帮助四川企业精准触达全球买家，是外贸增长的重要推手。"数据显示，使用Google Ads智能竞价的企业平均获客成本降低23%，转化率提升35%。
Tang Jiqiang from SWUFE noted: "The application of digital marketing tools like Google Ads helps Sichuan enterprises accurately reach global buyers, serving as a major driver for trade growth." Data shows that companies using Google Smart Bidding reduced customer acquisition costs by 23% on average while increasing conversion rates by 35%.
2024年Google竞价推广三大技巧
Top 3 Google Ads Bidding Strategies for 2024
1. 智能出价策略：采用Google推广的"目标ROAS"功能，根据历史数据自动优化出价
2. 受众定位优化：结合Google Analytics数据，精准定位高价值国际买家
3. 多语言广告组：为不同市场创建本地化广告内容，提升点击率
1. Smart Bidding: Utilize Google Ads' "Target ROAS" feature to automatically optimize bids based on historical data
2. Audience Targeting: Combine Google Analytics data to precisely target high-value international buyers
3. Multilingual Ad Groups: Create localized ad content for different markets to improve CTR
外贸企业数字转型建议
Digital Transformation Tips for Exporters
四川省商务厅相关负责人建议："外贸企业应加大Google推广投入，同时结合独立站运营，构建完整的海外数字营销体系。"数据显示，采用"Google Ads+独立站"模式的企业，客户获取效率提升40%。
An official from Sichuan Commerce Department advised: "Exporters should increase investment in Google Ads while combining with independent website operations to build a complete overseas digital marketing system." Data shows that companies adopting the "Google Ads+Website" model improved customer acquisition efficiency by 40%.
展望：随着Google推广技术的持续升级和四川外贸政策的支持，预计下半年外贸增长态势将持续向好，为中小企业出海提供更多机遇。
Outlook: With continuous advancements in Google Ads technology and policy support from Sichuan, foreign trade growth is expected to maintain positive momentum in the second half, providing more opportunities for SMEs to expand globally.
