国际货运谷歌竞价推广策略及外贸订单类型详解
国际货运行业的谷歌竞价推广策略
Google Ads Strategies for International Freight Industry
作为服务全球客户的国际货运企业，通过谷歌竞价广告(Google Ads)可以精准触达潜在客户：
For international freight companies serving global clients, Google Ads can effectively reach potential customers:
1. 关键词策略：使用"国际货运"、"海运代理"、"空运服务"等核心词+长尾词组合
1. Keyword Strategy: Use core terms like "international freight" with long-tail variations
2. 地域定位：针对主要贸易航线设置特定国家/地区的广告投放
2. Geo-Targeting: Set up country-specific campaigns for major trade routes
3. 广告扩展：添加电话、地址等扩展信息提升转化率
3. Ad Extensions: Use call, location extensions to boost conversions
4. 再营销：对网站访客进行精准再营销广告投放
4. Remarketing: Target website visitors with tailored ads
外贸订单的常见类型及要素
Common Types and Components of Foreign Trade Orders
外贸订单通常包含以下核心要素：
Foreign trade orders generally include these key components:
• 买卖方信息(Seller/Buyer Information)
• 订单号(Purchase Order Number)
• 订单确认日期(Order Confirmation Date)
• 价格条款(Price Terms - FOB/CIF等)
• 产品详细描述(Product Description)
• 单价、数量及总金额(Unit Price/Quantity/Total Amount)
• 交货期限(Delivery Timeframe)
• 质量要求(Quality Requirements)
• 出货要求(Shipping Requirements)
• 付款条件(Payment Terms)
