最信赖的Shopify推广与谷歌竞价开户指南：SEO关键词的终极影响力
SEO关键词是什么？它对网站排名的影响竟然这么大！ 关键词是SEO工作的核心，网站优化过程中的所有操作都与关键词紧密相关。除了站内SEO优化，关键词在B2B外贸企业开展的线上营销推广渠道（如谷歌付费广告、内容营销、社媒营销）以及C端推广平台（如Amazon）中也同样非常重要。
What are SEO Keywords? Their Huge Impact on Website Rankings! Keywords are the core of SEO work, all operations in website optimization are closely related to keywords. In addition to on-site SEO, keywords are equally important in B2B foreign trade companies' online marketing channels (such as Google paid ads, content marketing, social media marketing) and C-end platforms (like Amazon).
根据百度百科的解释，关键词源于英文"Keywords"，是指单个媒体在制作使用索引时所使用的词汇。关键词搜索是网络搜索索引的主要方法之一，是访问者希望了解的产品、服务和公司等的具体名称用语。
According to Baidu Encyclopedia, keywords originate from the English term "Keywords", referring to the vocabulary used by individual media when creating indexes. Keyword search is one of the main methods of online search indexing, representing the specific terms visitors use to find products, services, and companies they want to know about.
谷歌优化也称为关键词优化，由此可见关键词的重要性。首先，关键词与我们的网站密切相关，因为它定义了我们的内容主题以及与之相关的信息；其次，关键词与我们的业务和客户群体有关，因为关键词是搜索者通过搜索引擎查询想要获得答案时输入的搜索字词。
Google optimization is also called keyword optimization, which shows the importance of keywords. First, keywords are closely related to our website as they define our content themes and related information; second, keywords are connected to our business and customer groups, as they are the search terms users input when seeking answers through search engines.
尽管谷歌目前已退出中国市场，但谷歌搜索引擎营销的蓝海仍在持续，主要原因如下：
Although Google has withdrawn from the Chinese market, the blue ocean of Google search engine marketing continues, mainly for the following reasons:
- 谷歌搜索引擎的市场占有率高
- Google search engine has high market share
- 在数字营销领域中，搜索引擎占据较大比例
- Search engines account for a large proportion in digital marketing
SEO是数字营销的基础，而关键词又是SEO最基础且最重要的因素，我们将从以下几个方面进行关键词分析：搜索引擎如何找到关键词，关键词的类型有哪些，如何策划关键词，关键词优化怎么做。
SEO is the foundation of digital marketing, and keywords are the most basic and important factor in SEO. We will analyze keywords from the following aspects: how search engines find keywords, what types of keywords exist, how to plan keywords, and how to optimize keywords.
