售后完备的新手入驻跨境电商公司,谷歌SEO还有前途吗?外贸开发客户干货分享
不管是内贸还是外贸,“开发客户“一直是我们常谈的一个主题。 身为外贸业务的你们是否深有体会,网上搜索客户开发的方式千百种。但是精准有效的方法,却寥寥无几! 或者别人有效的,在你操作的时候却效果甚微,这是为什么呢?
Whether domestic or foreign trade, "customer acquisition" has always been a frequently discussed topic. As foreign trade professionals, you may deeply relate - there are countless methods for finding clients online, but truly precise and effective approaches are rare! Or what works for others yields minimal results when you try it - why is this?
外贸开发客户的方式,我用思维导图整理出了目前现有的一些方式,如果你还有其他方式,欢迎留言:在开发客户前,一定要扩散思维,分析和定位你客户的目前群体有哪些,你的潜在客户群体往往比你当前了解的多很多。
I've organized current methods for foreign trade client acquisition using mind maps (feel free to suggest others in comments). Before prospecting, you must expand your thinking - analyze and identify your customer segments, as your potential client base is often much larger than you realize.
实战技巧 Practical Techniques:
1. Google高级搜索指令 Advanced Google Search Operators:
• 产品+客户性质+公司后缀 (Product + client type + company suffix)
• 产品+客户性质+国家+联系方式 (Product + client type + country + contact method)
• "产品"+国家+yellow page ("Product" + country + yellow page)
2. Google地图搜索 Google Maps Search:
地区+产品关键字 (Region + product keywords)
常见国际公司后缀 Common International Company Suffixes:
• 美国: Inc/LLC | 德国: GMBH/AG | 英国: PLC
• 法国: S.A.R.L | 意大利: S.P.A | 澳大利亚: PTY
• 墨西哥: S.A de C.V. | 土耳其: TLC | 印尼: PT
处处留心皆客源。 有效地寻找客户方法远远不止这些,每年都在更新和升级。 但万变不离其宗,流程基本是:分析目标对象→搜集和处理信息→初选→精选→重点跟进潜在客户。
Opportunities are everywhere for those who look. Effective client acquisition methods go far beyond these and evolve annually. But the core process remains: analyze targets → collect/process information → preliminary selection → refined selection → focus on key prospects.
