安克创新独立站战略成效显著：营收占比三年增长3倍

安克创新独立站战略成效显著：营收占比三年增长3倍

Anker Innovation's Independent Website Strategy Achieves Remarkable Results: Revenue Share Triples in Three Years

金融界10月21日消息 - 安克创新（300866.SZ）在投资者互动平台表示，公司独立站渠道营收占比从2020年的2.29%显著提升至2023年的7.10%，年复合增长率高达79.64%。这一数据充分证明了公司在独立站渠道的战略布局取得了显著成效。

October 21, Financial News - Anker Innovation (300866.SZ) stated on the investor interaction platform that the revenue share of its independent website channel has significantly increased from 2.29% in 2020 to 7.10% in 2023, with a compound annual growth rate as high as 79.64%. This data fully demonstrates the remarkable results achieved by the company's strategic layout in the independent website channel.

安克创新表示，独立站作为展示产品和提供服务的重要渠道，在公司整体战略中占据重要地位。目前公司运营着6个品牌独立站，这些站点不仅是销售平台，更是品牌价值传递的重要窗口。

Anker Innovation stated that independent websites, as important channels for displaying products and providing services, occupy a significant position in the company's overall strategy. The company currently operates 6 brand independent websites, which are not only sales platforms but also important windows for brand value communication.

公司强调："我们致力于为全球用户提供优质的产品和服务，所有销售渠道都旨在传递公司品牌价值并提供良好的产品购买体验。独立站在这一战略中扮演着关键角色。"

The company emphasized: "We are committed to providing high-quality products and services to global users. All sales channels aim to convey the company's brand value and provide a good product purchase experience. Independent websites play a key role in this strategy."

展望未来，安克创新表示将继续优化独立站的用户体验，提升品牌价值，以更好地满足全球消费者的需求。这一战略方向与当前跨境电商行业重视品牌建设和私域流量运营的趋势高度吻合。

Looking ahead, Anker Innovation stated that it will continue to optimize the user experience of independent websites and enhance brand value to better meet the needs of global consumers. This strategic direction is highly consistent with the current cross-border e-commerce industry's emphasis on brand building and private domain traffic operations.

本文源自金融界 | Source: Financial News