深圳眼镜产业出海记：从"中国制造"到"国际品牌"的华丽转身
深圳眼镜畅销海外，在东南亚、澳大利亚、中东等地区售价超过2000元人民币，在国内则大概700到800元。这款由深圳市慧明眼镜有限公司旗下自主品牌"李白"设计研发的儿童镜架，拥有榫卯专利结构、镜片坐标定焦，还可调节腿长。
Shenzhen eyewear is popular overseas, selling for over 2,000 RMB in Southeast Asia, Australia, the Middle East and other regions, while priced at about 700-800 RMB domestically. This children's frame designed and developed by the independent brand "Li Bai" under Shenzhen Huiming Eyewear Co., Ltd. features patented mortise and tenon structure, lens coordinate focusing, and adjustable temple length.
经过近40年发展，深圳眼镜凭借高端的定位、过硬的产品质量，在全国乃至世界眼镜行业都具有较高的知名度。深圳眼镜产业年产量超1.25亿副，年产值100多亿元，出口总值比例占80%以上。
After nearly 40 years of development, Shenzhen eyewear has gained high recognition in both domestic and global eyewear industries with its high-end positioning and excellent product quality. The annual output of Shenzhen's eyewear industry exceeds 125 million pairs, with an annual output value of over 10 billion RMB, and export value accounting for more than 80%.
深圳制造：高端眼镜的品质担当
Shenzhen Manufacturing: The Quality Guarantee of High-End Eyewear
深圳眼镜企业擅长高端眼镜架加工，制作胶架、金架、钛架等高档眼镜架近九成远销海外。全球50%的顶级眼镜品牌，包括路易·威登(LV)、阿玛尼(Armani)、古驰(Gucci)等世界知名高端品牌，都诞生于深圳这座"眼镜王国"。
Shenzhen eyewear companies specialize in processing high-end frames, with nearly 90% of premium plastic, gold, and titanium frames exported overseas. 50% of the world's top eyewear brands, including Louis Vuitton (LV), Armani, and Gucci, originate from Shenzhen, the "Eyewear Kingdom".
深圳市眼镜行业协会会长陈秋鹏表示："想要成为一线大品牌的供应商，你没有顶级的工艺、顶级的品质，他们是不会接受的。"深圳已经形成完备的产业链，无论做什么样的眼镜，都可以找到一条龙的配套服务。
Chen Qiupeng, president of Shenzhen Eyewear Industry Association, said: "To become a supplier for first-tier brands, you must have top-notch craftsmanship and quality, otherwise they won't accept you." Shenzhen has established a complete industrial chain where comprehensive supporting services are available for any type of eyewear production.
品牌出海：深圳眼镜的必然趋势
Brand Globalization: The Inevitable Trend for Shenzhen Eyewear
长期以来，深圳眼镜大多以"代工"和"贴牌"的方式出海。近年来，不少企业开始尝试探索自主品牌的出海之路。普莱斯科技自2010年成立以来，一直坚持发展自主品牌，已成为集自主设计、研发、生产、销售、服务于一体的眼镜高新技术企业。
For a long time, Shenzhen eyewear mainly went global through OEM and ODM. In recent years, many companies have begun to explore the path of independent brand globalization. Since its establishment in 2010, Price Technology has been committed to developing its own brand and has become a high-tech eyewear enterprise integrating independent design, R&D, production, sales, and service.
普莱斯科技总经理康自成表示："国际知名品牌眼镜大多在深圳制造，产品出口后往往价格能翻几十上百倍。这也让我萌发了创建自主品牌的想法。"目前，普莱斯主要以跨境电商的方式"出海"，每年投入收入的25%用于海内外广告，费用高达3000万元。
Kang Zicheng, general manager of Price Technology, said: "Most internationally renowned eyewear brands are manufactured in Shenzhen, and their prices often increase dozens or even hundreds of times after export. This inspired me to create our own brand." Currently, Price mainly "goes global" through cross-border e-commerce, investing 25% of its annual revenue in domestic and international advertising, amounting to 30 million RMB.
新机遇：智能化和自动化升级
New Opportunities: Intelligent and Automated Upgrading
近年来，深圳眼镜企业不断探索新模式新业态，为产业转型升级、参与国际竞争创造了新的机遇。以新视代眼科为代表的创新型企业，积极向时尚、健康等领域扩张，带动产业从"制造"向"品牌"，再向"服务"、向"提供解决方案"持续升级。
In recent years, Shenzhen eyewear companies have continuously explored new models and formats, creating new opportunities for industrial transformation and upgrading and international competition. Innovative enterprises represented by New Vision Ophthalmology are actively expanding into fashion, health and other fields, driving the industry's continuous upgrading from "manufacturing" to "brand", then to "service" and "providing solutions".
深圳高度重视眼镜等时尚产业的出海发展，提出要鼓励企业拓展国际市场、引入国际时尚资源、搭建国际化推介平台。《龙岗区关于促进眼镜产业高质量发展若干措施(征求意见稿)》提出多项支持政策，包括对眼镜跨境电商企业年度进出口额超过1000万美元的，可按比例给予不超过100万元的奖励。
Shenzhen attaches great importance to the global development of fashion industries such as eyewear, proposing to encourage enterprises to expand international markets, introduce international fashion resources, and build international promotion platforms. The "Several Measures of Longgang District on Promoting High-Quality Development of the Eyewear Industry (Draft for Comments)" proposes various support policies, including proportional rewards of up to 1 million RMB for cross-border e-commerce eyewear enterprises with annual import and export volume exceeding 10 million USD.
深圳市眼镜行业协会秘书长蔡斌表示："在深圳市、龙岗区政府的大力支持下，行业协会计划明年办一场高规格的专业展会，希望背靠深圳眼镜强大的制造实力，吸引国内外企业参与，进而带动品牌提升，提高深圳眼镜在国际合作中的话语权。"
Cai Bin, secretary-general of Shenzhen Eyewear Industry Association, said: "With the strong support of the Shenzhen and Longgang district governments, the industry association plans to organize a high-standard professional exhibition next year, hoping to leverage Shenzhen's strong eyewear manufacturing capabilities to attract domestic and foreign enterprises to participate, thereby driving brand enhancement and increasing Shenzhen eyewear's voice in international cooperation."
