谷歌SEO优化与海外推广：深圳企业首选策略
在深圳企业进行海外推广时，谷歌SEO优化和谷歌竞价推广是首要选择。那么什么是谷歌竞价推广？谷歌推广的基本步骤有哪些？
When Shenzhen enterprises engage in overseas promotion, Google SEO optimization and Google paid advertising are the primary choices. So what is Google paid advertising? What are the basic steps for Google promotion?
适合谷歌推广的产品类型
Suitable Product Types for Google Promotion
首先，我们需要明确哪些产品适合进行谷歌推广：
First, we need to clarify which products are suitable for Google promotion:
1. 工业品：外商通常通过搜索产品关键词来寻找目标，而谷歌在海外搜索流量中占据了九成的份额，因此对于工业品来说，谷歌SEO优化和推广是非常合适的选择。
1. Industrial products: Foreign buyers typically search for target products using keywords, and Google occupies 90% of overseas search traffic. Therefore, for industrial products, Google SEO optimization and promotion are highly suitable choices.
2. 民用品：谷歌SEO优化同样重要，但我们还需要进一步进入FB、INS等社交平台，以获取更精准的社群流量。
2. Consumer goods: Google SEO optimization is equally important, but we also need to expand to social platforms like Facebook and Instagram to obtain more precise community traffic.
谷歌推广的三种主要方式
Three Main Methods of Google Promotion
1. 谷歌SEO优化：其目标是通过优化官网的关键词和外链，使其能够进入谷歌首页。
1. Google SEO optimization: The goal is to optimize website keywords and backlinks to achieve Google's first page ranking.
2. 谷歌竞价广告：即Google Ads，通过花钱购买谷歌首页排名。此外，还有不少联盟类的谷歌banner广告等。
2. Google paid advertising: Also known as Google Ads, it involves paying for top positions on Google's search results page. Additionally, there are various Google banner ads through affiliate networks.
3. Youtube多语种营销：将带有多语种标题、简介和配音字幕的产品视频发布到YouTube上，从而同时从谷歌和YouTube两处获取精准流量。
3. YouTube multilingual marketing: Upload product videos with multilingual titles, descriptions, and subtitles to YouTube, thereby obtaining precise traffic from both Google and YouTube platforms.
这三种方式各有优缺点，但结合谷歌SEO优化的YouTube多语种营销是目前较为热门且有效的策略。
These three methods each have their advantages and disadvantages, but YouTube multilingual marketing combined with Google SEO optimization is currently the most popular and effective strategy.
谷歌推广的基本步骤
Basic Steps for Google Promotion
你需要拥有一个独立站，然后可以通过谷歌SEO优化或谷歌竞价将海外流量引导至你的官网独立站；当然，你也可以通过YouTube多语种推广，将流量引向你的官网。
You need to have an independent website, then you can direct overseas traffic to your official website through Google SEO optimization or Google paid advertising; of course, you can also use YouTube multilingual promotion to drive traffic to your website.
因此，对于谷歌推广来说，核心在于将各种流量引向自己的官网。那些还没有官网的小伙伴们，赶紧去建站吧！
Therefore, the core of Google promotion lies in directing various traffic sources to your official website. Those who haven't established a website yet should start building one immediately!
