杭州SEO推广公司详解Google关键词排名与跨境电商SEM策略
关键词排名机制解析 | Understanding Keyword Ranking Mechanisms
Google关键词排名与百度竞价排名本质相同，都是付费排名服务。Google正是凭借这一商业模式获得成功。
Both Google keyword ranking and Baidu's bidding ranking are essentially paid ranking services. Google achieved success precisely through this business model.
投放策略全流程 | Complete Advertising Strategy Process
完整的SEM投放流程包括：
The complete SEM advertising process includes:
- 目标市场分析 - Target market analysis
- 关键词挖掘 - Keyword research
- 竞价投放 - Bidding placement
- 反馈分析 - Feedback analysis
- 持续优化 - Continuous optimization
关键词策略要点 | Key Points of Keyword Strategy
关键词越精准，消费者找到你的机会越多，投放效率越高。长尾关键词覆盖面越广，机会越大。
The more precise the keywords, the more opportunities consumers have to find you, and the higher the advertising efficiency. The broader the coverage of long-tail keywords, the greater the opportunity.
Google排名算法 | Google Ranking Algorithm
Google广告排名值=竞价×质量评分。质量评分取决于：
Google ad ranking value = Bid × Quality Score. Quality Score depends on:
- 关键词相关性 - Keyword relevance
- 点击率 - Click-through rate
- 广告相关性 - Ad relevance
- 着陆页质量 - Landing page quality
- 账户历史 - Account history
实际付费计算公式 | Actual Payment Calculation Formula
实际支付额=后一名广告排名值/自身质量评分+0.01美元
Actual payment = Next advertiser's ranking value / Your quality score + $0.01
其他推广渠道 | Other Promotion Channels
Google广告联盟和Google Shopping也是有效的推广方式，需要根据产品特性选择。
Google Ad Network and Google Shopping are also effective promotion channels that should be selected based on product characteristics.
作者：莫麦 John | 微信号：13539997577
Author: Mo Mai John | WeChat: 13539997577
