亚马逊欧盟新规解读：CE认证与欧盟责任人服务全指南
重要通知：亚马逊欧洲站近期发布公告，宣布将延长"亚马逊责任人服务"的免费期限至2022年10月。从2022年11月起，该服务将收取每月25欧元的费用。
Important Notice: Amazon Europe recently announced an extension of the free period for "Amazon Responsible Person Service" until October 2022. Starting November 2022, the service will charge €25 per month.
这项服务主要面向以下三类卖家群体：
This service mainly targets the following three types of sellers:
- 通过亚马逊物流(FBA)销售的欧盟境外卖家
- 品牌所有者
- 经品牌授权的经销商
- Non-EU sellers using Amazon FBA
- Brand owners
- Authorized brand distributors
欧盟2019/1020号条例详解
EU Regulation 2019/1020 Explained
该条例自2021年7月16日起正式实施，是近年来影响范围最广的产品合规法规之一。核心要求包括：
This regulation came into effect on July 16, 2021, and is one of the most impactful product compliance regulations in recent years. Key requirements include:
- 带有CE标志的产品必须指定欧盟境内的经济从业者(Economic Operator)
- 责任人信息必须显示在产品或包装上
- 责任人需承担特定合规义务
- CE-marked products must designate an Economic Operator within the EU
- Responsible person information must appear on the product or packaging
- The responsible person assumes specific compliance obligations
CE认证必备知识
Essential Knowledge About CE Certification
CE认证是进入欧盟市场的强制性要求，主要适用于以下产品类别：
CE certification is mandatory for entering the EU market, mainly applicable to the following product categories:
| 产品类别 | Product Category |
|---|---|
| 电子产品 | Electronic products |
| 个人防护装备 | Personal protective equipment |
| 玩具 | Toys |
| 机械设备 | Machinery |
合规经营的重要性
The Importance of Compliance
跨境电商合规已成大势所趋，不合规可能面临以下风险：
Cross-border e-commerce compliance has become an inevitable trend, non-compliance may face the following risks:
- 产品禁售
- Listing下架
- 高额罚款
- 账户冻结
- Product sales ban
- Listing removal
- Heavy fines
- Account suspension
专业建议：建议卖家提前规划合规策略，选择可靠的服务商办理CE认证和欧盟责任人服务，避免因合规问题影响业务发展。
Professional Advice: Sellers are advised to plan compliance strategies in advance and choose reliable service providers for CE certification and EU responsible person services to avoid business disruptions due to compliance issues.
想了解更多跨境电商合规经营策略？2022年7月18-20日，2022CCEE全球跨境电商展览会将在深圳会展中心举行，为您提供最新平台政策和合规解决方案。
Want to learn more about cross-border e-commerce compliance strategies? From July 18-20, 2022, the 2022 CCEE Global Cross-Border E-commerce Exhibition will be held at Shenzhen Convention and Exhibition Center, providing the latest platform policies and compliance solutions.
