2023中国网络文学出海趋势:海外作家数量3年增3倍
12月5日,由中国音像与数字出版协会支持的《2023中国网络文学出海趋势报告》在第二届上海国际网络文学周开幕式上发布。报告显示,中国网络文学行业2022年总营收达317.8亿元,同比增长18.94%;海外营收规模达40.63亿元,同比增长39.87%。
December 5th, the "2023 China Online Literature Overseas Trends Report" supported by the China Audio-Video and Digital Publishing Association was released at the opening ceremony of the 2nd Shanghai International Online Literature Week. The report shows that China's online literature industry achieved total revenue of 31.78 billion yuan in 2022, a year-on-year increase of 18.94%; overseas revenue reached 4.063 billion yuan, up 39.87% year-on-year.
同期,中国网络文学作品累计总量达到3458.84万部,同比增长7.93%。中国网络文学作品的翻译语种达20多种,涉及东南亚、北美、欧洲和非洲的40多个国家和地区,网络文学正成为中国文化海外传播体系的重要组成部分。
During the same period, the total number of Chinese online literature works reached 34.5884 million, a year-on-year increase of 7.93%. Chinese online literature has been translated into more than 20 languages, covering over 40 countries and regions in Southeast Asia, North America, Europe and Africa, becoming an important part of China's cultural overseas dissemination system.
海外作家爆发式增长:截至2023年10月,起点国际培养了约40万名海外网络作家。网络作家已成海外热门兼职,作家数量3年增3倍。海外网络作家覆盖全球100多个国家和地区,其中,美国网络作家数量居于首位。
Explosive Growth of Overseas Writers: As of October 2023, WebNovel has cultivated about 400,000 overseas online writers. Online writing has become a popular part-time job overseas, with the number of writers tripling in three years. These writers come from over 100 countries and regions worldwide, with the United States having the largest number.
AI翻译加速出海:在AI助力下,网文的翻译效率提升近百倍,成本降低超九成。中译英的《神话纪元,我进化成了恒星级巨兽》、英语译西班牙语的《公爵的蒙面夫人》等多部AI翻译作品已成起点国际最高等级的畅销作品。
AI Translation Accelerates Overseas Expansion: With AI assistance, the translation efficiency of online literature has improved nearly 100 times, with costs reduced by over 90%. Several AI-translated works like "Mythological Era: I Evolved Into a Stellar Beast" (Chinese to English) and "The Duke's Masked Wife" (English to Spanish) have become bestsellers on WebNovel.
全球IP生态初具规模:阅文已向全球多地授权数字出版和实体图书出版作品1000余部;向海外推出有声作品100余部;在起点国际上线漫画作品1500余部。阅文IP改编的动画作品在YouTube频道日均上线1集,年浏览量超过2.7亿。
Global IP Ecosystem Taking Shape: Yuewen has authorized over 1,000 works for digital and physical book publishing worldwide, released more than 100 audiobooks overseas, and launched over 1,500 comic works on WebNovel. Animation works adapted from Yuewen IPs are uploaded daily on YouTube with annual views exceeding 270 million.
法国用户增速最快:报告显示,2023年法国的网文用户增速最快,接下来是突尼斯和希腊等。同时,年轻人成为网文阅读的绝对主力,在起点国际的用户中,Z世代占比近8成。
France Shows Fastest User Growth: The report indicates that France had the fastest-growing online literature user base in 2023, followed by Tunisia and Greece. Meanwhile, young people have become the dominant force in online literature reading, with Generation Z accounting for nearly 80% of WebNovel's users.
