如何通过谷歌竞价推广外贸产品？"赛事经济"成出口新引擎
中国外贸保持稳健增长态势 | China's foreign trade maintains steady growth
海关总署最新数据显示，今年1-7月我国货物贸易进出口总值达24.83万亿元，同比增长6.2%。其中出口14.26万亿元，增长6.7%；进口10.57万亿元，增长5.4%。7月单月进出口3.68万亿元，同比增长6.5%，连续4个月保持5%以上的增速。
According to the latest data from the General Administration of Customs, China's total import and export value of goods trade reached 24.83 trillion yuan in the first seven months of this year, a year-on-year increase of 6.2%. Exports amounted to 14.26 trillion yuan, up 6.7%, while imports reached 10.57 trillion yuan, up 5.4%. In July alone, imports and exports totaled 3.68 trillion yuan, a year-on-year increase of 6.5%, maintaining growth above 5% for four consecutive months.
赛事经济带动出口新增长 | Event economy drives new export growth
受2024欧洲杯和巴黎奥运会带动，运动用品及周边产品出口显著增长。阿里巴巴国际站数据显示，截至7月16日，"奥运经济"相关商品出口额已超70亿元。义乌球类用品、广州运动服饰、德州健身器材等产业带出口量明显提升。
Boosted by the 2024 European Cup and Paris Olympics, exports of sports goods and related products have grown significantly. Data from Alibaba International Station shows that as of July 16, the export value of "Olympic economy" related goods has exceeded 7 billion yuan. Exports from industrial clusters such as Yiwu's ball products, Guangzhou's sportswear, and Dezhou's fitness equipment have increased significantly.
谷歌竞价推广实战策略 | Practical strategies for Google Ads promotion
对于外向型企业，通过谷歌竞价推广产品需注意：
- 精准定位目标市场，分析当地搜索习惯
- 优化关键词策略，覆盖"赛事经济"相关热词
- 制作多语言广告素材，突出产品特色
- 设置合理的转化跟踪和数据分析系统
For export-oriented enterprises, promoting products through Google Ads requires attention to:
- Accurate targeting of key markets and analysis of local search habits
- Optimizing keyword strategies to cover hot terms related to "event economy"
- Creating multilingual ad creatives that highlight product features
- Setting up proper conversion tracking and data analysis systems
成功案例分享 | Success case sharing
广州希利服饰通过优化谷歌广告，店铺访问量提升30-50%，月均海外采购商咨询量达7000人。东莞市国洋运动器材订单量同比增长20%，即使在传统淡季也保持满负荷生产。
Guangzhou Xili Garments increased store traffic by 30-50% through optimized Google Ads, with monthly inquiries from overseas buyers reaching 7,000. Dongguan Guoyang Sports Equipment saw a 20% year-on-year increase in orders, maintaining full production even during the traditional off-season.
专家观点 | Expert opinions
中国机电产品进出口商会高士旺表示："尽管外部形势复杂，但我国机电行业供应链优势明显，前7个月机电产品出口增长8.3%，占出口总额的59%。"东方金诚冯琳预计8月出口增速将保持在4%左右。
Gao Shiwang from the China Chamber of Commerce for Import and Export of Machinery and Electronic Products said: "Despite complex external conditions, China's mechanical and electrical industry has obvious supply chain advantages. In the first seven months, exports of mechanical and electrical products grew by 8.3%, accounting for 59% of total exports." Feng Lin from Oriental Jincheng expects export growth in August to remain around 4%.
