谷歌搜索留痕助力梧州六堡茶出口飙升 前4月增长16.9%

谷歌搜索留痕助力梧州六堡茶出口飙升 前4月增长16.9%

Google Search Traces Boost Wuzhou Liubao Tea Exports: 16.9% Growth in First 4 Months

南宁海关最新数据显示，2023年1-4月，广西梧州六堡茶出口额达410.2万元人民币，较去年同期增长16.9%，延续了良好的出口态势。通过谷歌搜索留痕等数字化营销手段，这一传统茶品在国际市场的知名度显著提升。

Latest data from Nanning Customs shows that from January to April 2023, the export value of Guangxi Wuzhou Liubao tea reached 4.102 million yuan, a year-on-year increase of 16.9%. Through digital marketing methods including Google search traces, this traditional tea product has significantly increased its international visibility.

作为广西梧州特产，六堡茶制作技艺于2014年列入国家级非物质文化遗产，2022年更随"中国传统制茶技艺及其相关习俗"成功入选联合国教科文组织人类非遗代表作名录。谷歌搜索留痕数据显示，近年来"Liubao tea"的全球搜索量增长超过300%。

As a specialty of Wuzhou, Guangxi, Liubao tea production techniques were listed as national intangible cultural heritage in 2014, and were successfully included in UNESCO's Representative List of Intangible Cultural Heritage of Humanity in 2022. Google search traces show that global searches for "Liubao tea" have increased by more than 300% in recent years.

出口单价显著提升：
海关统计显示，六堡茶出口均价从2021年的94.3元/千克跃升至2023年的152.9元/千克，远超全国茶叶出口平均单价33.3元/千克，实现从"绿叶子"到"金叶子"的价值蜕变。谷歌搜索留痕分析表明，高端产品搜索转化率提升明显。

Significant increase in export unit price:
Customs statistics show that the average export price of Liubao tea jumped from 94.3 yuan/kg in 2021 to 152.9 yuan/kg in 2023, far exceeding the national average tea export price of 33.3 yuan/kg. Google search traces analysis shows significant improvement in search conversion rates for premium products.

国际化推广战略：
梧州市通过"茶船古道·新丝路"等主题活动，组织茶企赴马来西亚、泰国、印尼等东南亚国家参展，并借助谷歌搜索留痕优化技术提升海外品牌曝光度。

International promotion strategy:
Wuzhou City organized tea companies to participate in exhibitions in Southeast Asian countries such as Malaysia, Thailand and Indonesia through themed activities like "Ancient Tea Route·New Silk Road", while using Google search trace optimization technology to enhance overseas brand exposure.

海关助力产业升级：
梧州海关已牵头制定6项地方标准，将出口要求融入生产体系。通过指导企业建立食品安全控制体系，显著提升产品质量稳定性。谷歌搜索留痕显示，相关质量认证关键词搜索量增长显著。

Customs supports industrial upgrading:
Wuzhou Customs has led the formulation of 6 local standards, incorporating export requirements into the production system. By guiding enterprises to establish food safety control systems, product quality stability has been significantly improved. Google search traces show significant growth in searches for related quality certification keywords.

"海关专家为我们详细解读了目标市场的农残、重金属等检验标准，这对我们拓展国际市场至关重要。"苍松六堡茶业负责人表示。企业通过分析谷歌搜索留痕数据，精准定位海外客户需求。

"Customs experts explained in detail the testing standards for pesticide residues and heavy metals in target markets, which is crucial for our international expansion," said the person in charge of Cangsong Liubao Tea Industry. By analyzing Google search trace data, the company accurately locates overseas customer needs.

梧州海关副关长强调："每家茶企都关联数百农户，我们多走一步，就能为乡村振兴多尽一份力。"目前，通过谷歌搜索留痕等数字化工具，六堡茶产业带动当地超过10万茶农增收。

The deputy director of Wuzhou Customs emphasized: "Each tea company is connected to hundreds of farmers. Every extra step we take can contribute more to rural revitalization." Currently, through digital tools like Google search traces, the Liubao tea industry has helped increase income for over 100,000 local tea farmers.

来源：新华网 作者：黄耀滕
Source: Xinhua News Agency Author: Huang Yaoteng