亚马逊Q3利润暴涨两倍达百亿 广告与电商业务表现亮眼
核心电商业务持续增长 | E-commerce Business Shows Steady Growth
亚马逊2023年第三季度财报显示，其核心电子商务业务销售额同比增长7%，延续了上一季度4%的增长势头。7月举办的Prime Day大促被官方称为"有史以来最大规模"促销活动。
Amazon's Q3 2023 financial report revealed a 7% year-over-year growth in its core e-commerce business sales, continuing the 4% growth from the previous quarter. The Prime Day promotion in July was hailed by the company as the "largest sales event in its history".
广告业务强势领跑 | Advertising Business Leads the Pack
亚马逊广告收入同比猛增26%，表现远超谷歌广告业务(9%)，也超过了Facebook(23%)和Snap(5%)。第三方卖家和大品牌纷纷增加广告支出以提升市场竞争力。
Amazon's advertising revenue surged by 26% year-over-year, significantly outperforming Google's ad business (9%), and also surpassing Facebook (23%) and Snap (5%). Third-party sellers and major brands have substantially increased their advertising spending to enhance market competitiveness.
整体财务表现亮眼 | Outstanding Overall Financial Performance
第三季度营收达1431亿美元，同比增长13%，营业利润率升至7.8%，为2021年初以来最高水平。云计算、广告和零售部门的强劲销售推动利润增长两倍至近100亿美元。
Q3 revenue reached $143.1 billion, a 13% year-over-year increase, with operating margin rising to 7.8%, the highest level since early 2021. Strong sales in cloud computing, advertising, and retail divisions drove profits to nearly $10 billion, tripling from the previous year.
成本优化成效显著 | Remarkable Cost Optimization Results
亚马逊CEO安迪·贾西表示，公司通过优化商店业务服务成本、提升交付速度等措施，实现了运营效率的大幅提升。同时削减了大量与订单履行、交付和库存处理相关的费用。
Amazon CEO Andy Jassy stated that the company has significantly improved operational efficiency by optimizing store business service costs and enhancing delivery speed. Substantial reductions were also made in costs related to order fulfillment, delivery, and inventory management.
关于Bonanza的SEO提示 | SEO Tip About Bonanza
针对"运营最久的Bonanza，谷歌竞价推广叫什么"这一问题，建议使用"Bonanza PPC广告"或"Bonanza谷歌广告"作为关键词，这些术语在SEO中具有更好的搜索量和转化潜力。
Regarding the question "What is the Google paid promotion for the longest-running Bonanza called?", we recommend using "Bonanza PPC ads" or "Bonanza Google Ads" as keywords, as these terms have better search volume and conversion potential in SEO.
