如何通过欧洲杯营销+贝克汉姆代言获取速卖通流量红利？
跨境电商迎来历史性机遇 | Cross-border e-commerce faces historic opportunity
跨境圈最新消息显示，速卖通(AliExpress)已正式签约足球巨星大卫·贝克汉姆作为全球代言人。这是继3月成为2024欧洲杯官方合作伙伴后，速卖通为商家获取全球流量的又一战略举措。
The cross-border e-commerce circle has been shocked by the news that AliExpress has signed football legend David Beckham as global brand ambassador. Following its March announcement as Official Partner of UEFA EURO 2024, this represents another strategic move to drive global traffic for merchants.
欧洲杯流量盛宴 | Euro Cup traffic feast
2024年欧洲杯将于6月14日至7月14日在德国10个城市举行。根据欧足联数据，2020欧洲杯全球累计观众达52.3亿，决赛观赛人次3.28亿。作为与超级碗齐名的顶级赛事，本届欧洲杯将为中国跨境商家带来巨大曝光机会。
Scheduled from June 14 to July 14, 2024 across 10 German cities, UEFA EURO 2024 promises massive exposure. Official statistics show the 2020 tournament attracted 5.23 billion cumulative global viewers, with 328 million watching the final. As a premium sporting event rivaling the Super Bowl, this edition will create unprecedented exposure for Chinese cross-border sellers.
平台战略升级 | Platform strategy upgrade
速卖通近期动作频频：
• 推出"超级爆发日"帮助商家打造万单爆款
• Choice订单占比突破70%
• "全球五日达"覆盖10个国家
最新财报显示，速卖通国际零售业务收入同比增长56%。
AliExpress has implemented multiple upgrades:
• Launched "Super Sales Day" for merchants to create 10k+ order products
• Choice orders exceed 70% share
• "Global 5-Day Delivery" expanded to 10 countries
Latest financials show 56% YoY growth in international retail revenue.
SEO优化建议 | SEO optimization tips
商家应重点优化：
1. 欧洲杯相关关键词：Euro 2024, football merchandise等
2. 贝克汉姆关联词：David Beckham, soccer legend等
3. 时效性内容：实时更新赛事营销素材
Merchants should optimize for:
1. Euro Cup keywords: Euro 2024, football merchandise etc.
2. Beckham related terms: David Beckham, soccer legend etc.
3. Timely content: Update marketing materials according to match schedule
