罗马尼亚电商市场分析：eMAG平台为何成为中国卖家新机遇？
罗马尼亚电商市场分析：eMAG平台为何成为中国卖家新机遇？
Romanian E-commerce Market Analysis: Why eMAG Platform Becomes New Opportunity for Chinese Sellers?
随着欧洲发达国家市场渐趋饱和，罗马尼亚等中东欧国家正成为跨境电商新蓝海。根据《2022-2026年后疫情时代罗马尼亚投资环境及发展潜力报告》，这个被誉为"欧洲之虎"的国家已成为欧盟经济增长最快的国家之一。
As developed European markets become saturated, Central and Eastern European countries like Romania are emerging as new blue oceans for cross-border e-commerce. According to the "Post-pandemic Romania Investment Environment and Development Potential Report 2022-2026", this country known as the "Tiger of Europe" has become one of the fastest-growing economies in the EU.
罗马尼亚电商市场概况 | Overview of Romanian E-commerce Market
数据显示，2018年罗马尼亚电商销售额达35亿欧元，同比增长30%，增速连续两年位居欧盟第一。本土平台eMAG占据主导地位，日均销售额达1000万欧元。
Statistics show that in 2018, Romania's e-commerce sales reached €3.5 billion, a year-on-year increase of 30%, ranking first in the EU for two consecutive years. The local platform eMAG dominates with daily sales reaching €10 million.
为什么选择eMAG平台？ | Why Choose eMAG Platform?
1. 强大的资金支持 | Strong Financial Support
eMAG计划2024年前投资32亿列伊，业务覆盖罗马尼亚、保加利亚和匈牙利，月访问量超8000万。
eMAG plans to invest 3.2 billion lei by 2024, with operations covering Romania, Bulgaria and Hungary, and monthly visits exceeding 80 million.
2. 集团化运营 | Group Operation
由南非NASPERS基金持股79.74%，拥有自建物流、外卖平台、生鲜超市等完整生态链。
79.74% owned by South Africa's NASPERS fund, with complete ecosystem including self-built logistics, food delivery platform, fresh supermarkets, etc.
3. 会员体系完善 | Perfect Membership System
Genius会员可享受旗下所有品牌优惠，持续吸引新用户并提升复购率。
Genius members can enjoy discounts from all affiliated brands, continuously attracting new users and improving repurchase rate.
4. 中国卖家竞争小 | Less Competition from Chinese Sellers
目前中国卖家不足1000家，平台品类尚不齐全，存在大量市场空白。
Currently there are less than 1,000 Chinese sellers, with incomplete product categories leaving many market gaps.
5. 入驻门槛低 | Low Entry Threshold
仅需营业执照，支持主流收款工具，免入驻费和月租，前三月免仓储费。
Only business license required, supports mainstream payment tools, no entry fee or monthly rent, first three months free storage.
6. 中文服务支持 | Chinese Service Support
提供一对一中文客户经理，FBE海外仓解决物流售后问题。
Provides one-on-one Chinese account managers, FBE overseas warehouse solves logistics and after-sales issues.
市场策略建议 | Market Strategy Suggestions
建议卖家重点关注消费电子、美容护理等新兴增长品类，利用平台初期红利建立品牌优势。大卖品牌扩张策略也为中小卖家提供了差异化竞争机会。
Sellers are advised to focus on emerging growth categories like consumer electronics and beauty care, utilizing platform's early-stage benefits to build brand advantages. Big sellers' brand expansion strategies also provide differentiation opportunities for small and medium sellers.
