Musings of a Merchandiser
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🙋🏼♀️: Meet the Merchant
💼: Strategy Sessions
📈: The Trend Report
📝: Field Notes
The Couch That Changed Everything
How One Pattern Turns Interiors and Merchandising Into a Study of Choices
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Strategy Sessions
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Urban Outfitters: A Vision Sold Separately
The Company is Winning on Paper, But is Anyone Actually Inspired In-Store?
Jul 25
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Evonne Sturm
34
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Cheeseburgers in Paradise
Meet the Brands Turning Brashness, Mischief, and Maximalism Into Business Models
Jun 24
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Evonne Sturm
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It Was Never About the Sweatshirt
How the Viral Brand Parke and the West Village Merchandised Belonging
May 27
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Evonne Sturm
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The Trend Report
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When Sparkle Misbehaves
From the Sidelines to the Sidewalk, Sequins Are No Longer Waiting For December
Sep 16
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Evonne Sturm
36
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The Primary Palette
Blue, Red, and Yellow Prove That Three Shades Can Power a Whole Season
Sep 2
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Evonne Sturm
46
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A Battle of the Coa(s)ts
When Outerwear Goes Head to Head
Aug 26
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Evonne Sturm
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Kelly Williams
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Field Notes
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