亚马逊站外推广终极指南：从Google广告到社交媒体营销
作为亚马逊卖家，除了站内推广，站外推广同样重要。因为它能覆盖更广泛的受众群体，快速提升品牌曝光度。本文将详细介绍各类亚马逊站外推广渠道及操作技巧。
For Amazon sellers, in addition to on-site promotion, off-site promotion is equally important. It can reach a wider audience and quickly increase brand exposure. This article will detail various Amazon off-site promotion channels and operational techniques.
一、搜索引擎广告 | Search Engine Ads
这类广告更适合独立站或品牌官网的卖家。
This type of advertising is more suitable for sellers with independent websites or brand official websites.
1. Google广告：覆盖全球80%互联网用户，支持40多种语言，包含Search Ads、Display Network等多种广告类型。
1. Google Ads: Covers 80% of global internet users, supports 40+ languages, includes Search Ads, Display Network and other ad types.
2. Yahoo原生广告：将广告植入新闻资讯中，点击率高，用户体验好。
2. Yahoo Native Ads: Integrates ads into news content with high click-through rates and good user experience.
3. Bing广告：北美第二大搜索引擎，亚马逊北美站卖家的重要选择。
3. Bing Ads: The second largest search engine in North America, an important choice for Amazon North American sellers.
二、优惠券和折扣网站 | Coupon & Deal Sites
大多数卖家喜欢的站外推广渠道，效果明显且周期短。
Most sellers' favorite off-site promotion channels with obvious effects and short cycles.
1. Slickdeals：美国最大折扣站，要求Feedback>1000，Review>50。
1. Slickdeals: The largest US deal site, requires Feedback>1000, Review>50.
2. Vipon：收取15%佣金，适合高品质产品推广。
2. Vipon: Charges 15% commission, suitable for high-quality product promotion.
三、社交媒体营销 | Social Media Marketing
包括Facebook、Instagram、Twitter、YouTube等平台。
Includes platforms like Facebook, Instagram, Twitter, YouTube, etc.
Facebook广告：可按人群画像精准投放，CPO为产品单价的50%-200%。
Facebook Ads: Can be precisely targeted by audience profile, CPO is 50%-200% of product price.
YouTube推广：可联系KOL达人制作测评视频或中插广告。
YouTube Promotion: Can contact KOLs to create review videos or mid-roll ads.
四、邮件营销 | EDM Marketing
通过促销邮件吸引站外流量，促进买家二次购买。
Attract off-site traffic through promotional emails to encourage repeat purchases.
何时适合做站外推广？ | When to Do Off-Site Promotion?
1. 新品上架 | New product launch
2. 站内广告效果不佳 | Poor performance of on-site ads
3. 销售旺季 | Peak sales season
4. 大促前期 | Before major promotions
5. 清理库存 | Inventory clearance
