Lazada早鸟项目助力新品销量飙升10倍：2024东南亚电商爆款打造指南
2024年开年，菲律宾消费者Rei W在Lazada平台留下五星好评："我把郁金香手链送给暗恋对象，她每天都戴着。款式超级可爱:)"。这款来自品牌St.kunkka子固家的新品，通过Lazada早鸟项目实现订单量增长1058%，访客量暴增20倍。
At the beginning of 2024, Filipino consumer Rei W left a 5-star review on Lazada: "I gave the tulip bracelet to my crush, and she wears it every day. Super cute design :)". This new product from brand St.kunkka Zigujia achieved a 1,058% increase in orders and 20x visitor growth through Lazada's Early Bird Program.
一、早鸟项目：新品冷启动的火箭助推器
1. Early Bird Program: The Rocket Booster for New Product Launches
子固家品牌主理人庭仔分享："郁金香设计元素在东南亚正流行，加入早鸟项目后销量表现远超预期"。数据显示：
- 首批30款新品中25款快速破零，破零率83%
- 店铺整体销量同比增长70%
- 多款产品订单量增长超10倍
Zigujia brand manager Tingzai shared: "Tulip design elements were trending in Southeast Asia, and sales performance after joining the Early Bird Program far exceeded expectations". Data shows:
- 25 out of 30 new products quickly achieved first sales, 83% zero-breakthrough rate
- Storewide sales increased 70% YoY
- Multiple products saw order growth over 10x
二、早鸟项目三大核心优势
2. Three Core Advantages of the Early Bird Program
1. 流量矩阵曝光
覆盖首页"Just for you"、标签闪购频道、每日低价频道等多重入口，曝光量提升300%+
1. Multi-channel Exposure
Covers homepage "Just for you", flash sale channels, daily deals and more, increasing exposure by 300%+
2. 早鸟价刺激转化
产品详情页显示"Early Bird Price"标签，五折优惠使转化率提升4倍
2. Early Bird Pricing Boosts Conversion
"Early Bird Price" tag on product pages, 50% discounts increase conversion by 4x
3. 智能库存管理
预设库存售罄后自动恢复原价，完美平衡销量与利润
3. Smart Inventory Management
Automatically reverts to original price when preset stock sells out, perfectly balancing sales and profits
三、2024年早鸟项目运营方法论
3. 2024 Early Bird Program Operation Strategies
成功卖家总结的黄金公式：
流行元素选品 × 早鸟价设置 × 广告投放 = 爆品打造
Successful sellers' golden formula:
Trending product selection × Early Bird pricing × Ads = Best-seller creation
实操建议：
- 创建新品聚合链接，增加SKU选择
- 结合当地流行趋势快速上新
- 早鸟价配合自动广告投放
- 后续采用多件多折延长增长期
Practical tips:
- Create aggregated product links with multiple SKUs
- Quickly launch products aligned with local trends
- Combine Early Bird pricing with auto ads
- Use bulk discounts to extend growth period
2024年，Lazada将进一步降低新品牌参与早鸟项目的门槛。子固家计划将60-100款/月的新品加入项目，目标实现80%年增长。
In 2024, Lazada will further lower the threshold for new brands to join the Early Bird Program. Zigujia plans to add 60-100 new products monthly to the program, targeting 80% annual growth.
