外贸公司长期运营指南：10个关键客户开发流程与谷歌竞价推广技巧
外贸销售成功的关键在于掌握完整的业务流程。以下是10个核心环节，帮助您建立长期稳定的外贸业务体系。
The key to successful foreign trade sales lies in mastering the complete business process. Here are the 10 core steps to help you establish a long-term and stable foreign trade business system.
1. 客户询盘 (Customer Inquiry)
通常在客户下订单前会发送Order Inquiry到业务部门了解产品细节。
Customers usually send Order Inquiry to the sales department to understand product details before placing an order.
2. 报价 (Quotation)
业务部需及时回复询盘，明确产品规格、数量、交货期等信息，并提供正式报价单(Proforma Invoice)。
The sales department should respond promptly with product specifications, quantity, delivery time, and provide a formal quotation (Proforma Invoice).
3. 获得订单 (Order Confirmation)
经过协商后收到客户正式采购订单(Purchase Order)。
Receive the formal Purchase Order from the customer after negotiation.
4. 生产订单 (Production Order)
确认客户订单后，向工厂下达生产订单并安排生产计划。
After confirming the customer's order, issue a production order to the factory and arrange the production schedule.
5. 业务审批 (Business Approval)
业务部需填写详细的审核表，包括预计费用等，经多级审批后执行。
The sales department needs to fill in detailed approval forms, including estimated costs, etc., and execute after multi-level approval.
谷歌竞价推广专业建议：
在Google Ads中设置"外贸询盘"、"B2B采购"等高转化关键词，使用精准匹配模式提高投放效率。
Google Ads Professional Advice:
Set up high-conversion keywords like "foreign trade inquiry" and "B2B procurement" in Google Ads, using exact match to improve efficiency.
6. 生产通知 (Production Notice)
根据不同付款方式(L/C、T/T等)确认款项后下达生产通知。
Issue production notice after confirming payment according to different payment methods (L/C, T/T, etc.).
7. 验货 (Inspection)
根据客户要求安排公司验货员或第三方验货，确保产品质量。
Arrange company inspectors or third-party inspection according to customer requirements to ensure product quality.
8. 文件准备 (Document Preparation)
根据工厂装箱资料制作出口合同、商业发票等必要文件。
Prepare necessary documents such as export contracts and commercial invoices based on factory packing data.
9. 商检 (Commodity Inspection)
法定商检产品需提前办理相关手续，确保顺利通关。
Products subject to legal inspection need to complete relevant procedures in advance to ensure smooth customs clearance.
SEO优化提示：在网站内容中自然融入"外贸流程"、"B2B采购"等关键词，提高在Google搜索中的排名。
SEO Optimization Tip: Naturally integrate keywords like "foreign trade process" and "B2B procurement" into website content to improve Google search rankings.
