谷歌留痕：中东及北非电商全域SEO推广与谷歌竞价广告策略
图片来源：图虫创意 受疫情影响，线上购物成为中东及北非地区消费者的心头好。迪拜商会报告显示，2020年阿联酋电商市场同比增长53%，市值达39亿美元。预计到2025年，MENA地区电商市场规模将突破80亿美元。 The pandemic has accelerated e-commerce adoption in MENA. According to Dubai Chamber, UAE's e-commerce market grew 53% YoY in 2020, reaching $3.9 billion. By 2025, MENA's e-commerce market is projected to exceed $8 billion. 1. 投资人加码三大市场 1. Investors Focus on Three Key Markets 沙特、阿联酋和埃及仍是投资人首选。伊拉克Orisdi近期获得六位数投资，由德国GIZ公司通过"伊拉克青年ICT"项目支持。 Saudi Arabia, UAE and Egypt remain investor favorites. Iraq's Orisdi recently secured six-figure funding from Germany's GIZ through the "ICT for Iraqi Youth" program. 2. 先买后付(BPNL)兴起 2. Buy Now Pay Later (BNPL) Boom Checkout.com报告显示，中东地区货到付款比例下降75%，24%消费者使用BNPL服务，超过欧洲市场。Postpay、Tabby等本地BNPL平台获得资本青睐。 Cash-on-delivery dropped 75% in MENA, with 24% consumers using BNPL - higher than Europe. Local BNPL players like Postpay and Tabby are attracting investments. 3. 线上食杂销售激增 3. Online Grocery Sales Surge 科尔尼咨询预测未来五年线上食杂销售将年增30%。开罗的MaxAB获4000万美元A轮融资，GoodsMart获360万美元用于扩张。 Kearney predicts 30% annual growth in online grocery sales. Cairo-based MaxAB raised $40 million Series A, while GoodsMart secured $3.6 million for expansion. 4. 快速配送(q-commerce)发展 4. Rise of Quick Commerce (q-commerce) 预计2024年中东北非q-commerce市场规模将达200亿美元，较2018年40亿美元显著增长。 MENA's q-commerce market is projected to reach $20 billion by 2024, up from $4 billion in 2018. 5. 线上线下融合 5. Online-Offline Integration 阿联酋眼镜品牌Eyewa在获得2100万美元B轮融资后，计划两年内开设100家实体店。Nana Direct已在利雅得布局30家前置仓。 UAE's eyewear brand Eyewa plans to open 100 stores after raising $21 million Series B. Nana Direct has established 30 dark stores in Riyadh. 6. 并购活动活跃 6. Increased M&A Activity 沙特Tamer集团收购母婴电商Mumzworld，该平台疫情期间搜索量增长800%。此前亚马逊收购Souq.com，Uber收购Careem。 Saudi's Tamer Group acquired Mumzworld, which saw 800% search growth during pandemic. Previous deals include Amazon's Souq.com and Uber's Careem acquisitions. 7. 老牌企业扩张 7. Legacy Players Expand 本土电商Noon推出外卖服务NoonFood，亚马逊在阿联酋推出在线租车服务，并扩展家政维修等本地服务。 Local player Noon launched food delivery service NoonFood, while Amazon introduced car rentals in UAE and expanded home services. 中东及北非电商市场正经历快速转型，先买后付、食杂电商和快速配送成为关键增长点，为跨境电商卖家提供了新的机遇。 The MENA e-commerce market is undergoing rapid transformation, with BNPL, grocery e-commerce and q-commerce emerging as key growth drivers, creating new opportunities for cross-border sellers.