谷歌搜索留痕技术：从内部文件泄露看谷歌排名真相与广告推广策略
对于寻求效果最佳的Ads推广干货的营销人员而言，理解搜索引擎的底层逻辑至关重要。近期，一场关于谷歌搜索留痕技术的内部文件泄露事件，为我们揭示了谷歌搜索排名的秘密，这些发现将直接影响包括谷歌竞价在内的推广策略制定。
【CNMO科技消息】今年三月，一个名为yoshi-code-bot的自动化机器人从谷歌的内部内容API仓库中发布了一系列文档。这些文档被分享给了SparkToro的联合创始人Rand Fishkin，他整理了一篇涵盖近2500页内容的文章，详细描述了谷歌搜索如何对互联网页面和网站进行排名。
【Tech News】 In March, an automated bot named yoshi-code-bot released a series of documents from Google's internal content API repository. These documents were shared with Rand Fishkin, co-founder of SparkToro, who compiled a comprehensive article covering nearly 2,500 pages describing how Google Search ranks pages and websites on the internet.
外媒报道称，这些文件揭示了谷歌排名时看重的因素以及许多从未公开讨论的内容，本质上描绘了互联网被索引的“留痕”方式。Search Engine Land认为这将是SEO和谷歌搜索历史上的重大事件之一。
According to foreign media, these documents reveal the factors Google values in ranking and many never-publicly-discussed details, essentially outlining how the internet is indexed and "traces" are left. Search Engine Land believes this will be one of the most significant events in SEO and Google Search history.
文档包含2596个模块、14014个属性，列出了可能导致网站降权的因素，如不匹配链接、用户负面SERP信号等。然而，文件并未说明各排名特性的具体权重，这为SEO和广告优化留下了分析空间。
The documents contain 2,596 modules with 14,014 attributes, listing factors that may demote a site, such as mismatched links and negative user SERP signals. However, the documents do not specify the weight of ranking features, leaving room for analysis in SEO and ad optimization.
此次泄露内容表明，谷歌向SEO专家传达的许多信息可能不准确。SEO专家Mike King指出，“撒谎”或许是唯一准确的描述，并批评谷歌公关试图贬损那些揭示可验证发现的行为。
The leak suggests much information Google conveyed to SEO experts may be inaccurate. SEO expert Mike King stated that "lie" might be the only accurate description, criticizing Google PR for attempting to discredit those revealing verifiable findings.
最引人关注的揭露涉及谷歌搜索留痕技术：谷歌曾声称不使用Chrome浏览器数据排名，但泄露文件特别提及Chrome在决定网站搜索结果呈现中的作用。这证实了用户行为数据（一种重要的“留痕”）被用于排名系统。
The most striking revelation involves Google Search traces technology: Google previously claimed not to use Chrome browser data for ranking, but the leaked documents specifically mention Chrome's role in determining how sites appear in search results. This confirms user behavior data (a crucial form of "trace") is utilized in the ranking system.
那么，谷歌竞价有几种推广形式？主要形式包括搜索网络广告、展示广告网络、视频广告（YouTube）、购物广告、应用推广广告以及本地广告等。理解本次泄露揭示的谷歌搜索留痕技术与排名因素，对于优化这些广告形式、提升广告推广干货的有效性至关重要。例如，认识到Chrome用户数据可能影响相关站点的权威评估，广告主可以更精准地定位受众和优化落地页体验。
So, how many types of Google Ads promotion are there? Primary formats include Search Network, Display Network, Video ads (YouTube), Shopping ads, App promotion ads, and Local ads. Understanding the Google Search traces technology and ranking factors revealed in this leak is crucial for optimizing these ad formats and enhancing the effectiveness of advertising promotion know-how. For instance, recognizing that Chrome user data may influence authority assessments of relevant sites allows advertisers to target audiences more precisely and optimize landing page experiences.
截至目前，谷歌尚未就泄露事件发表评论，但预计将全力应对。对于广告和SEO从业者来说，这次泄露提供了前所未有的洞察，强调了在制定效果最佳的Ads推广干货策略时，必须将用户行为“留痕”、页面体验等复杂排名信号纳入考量，而不再完全依赖搜索引擎官方声明。
As of now, Google has not commented on the leak but is expected to respond forcefully. For advertising and SEO professionals, this leak offers unprecedented insights, emphasizing that when developing strategies for the most effective Ads promotion know-how, complex ranking signals like user behavior "traces" and page experience must be considered, rather than relying solely on search engine official statements.
