回头客多的SEO推广代做：谷歌运营推广到底难不难？
独立站推广方法论：让你的流量翻倍
Independent Store Promotion Methodology: Double Your Traffic
做独立站的卖家和做亚马逊的卖家，有两套不同的玩法。虽然都是以跨境电商为主，但是在亚马逊或沃尔玛这种巨头电商平台的卖家，利用平台优势，选择好产品，熟悉操作、优化技巧，平台内的流量自然就到手了。
Sellers operating independent stores and Amazon sellers have two different playbooks. Although both focus on cross-border e-commerce, sellers on giant platforms like Amazon or Walmart can leverage platform advantages by selecting good products and mastering operational and optimization techniques to naturally acquire traffic.
但对于独立站的卖家，除了需要了解以上的技巧，还要熟悉搜索引擎优化和社交媒体广告等更多的内容，一个不留神，可能就会对你的独立站造成影响。
However, for independent store sellers, in addition to mastering the above techniques, they also need to be familiar with more aspects like search engine optimization and social media advertising. A single oversight could negatively impact your independent store.
独立站流量来源分析
Analysis of Independent Store Traffic Sources
我们会把独立站的流量来源分为以下六种：
We categorize independent store traffic sources into the following six types:
- Direct直接流量：用户直接在浏览器中打入网址，或者收藏了这个网址，然后直接点击进入。
- Direct Traffic: Users directly type the URL into their browser or access it through bookmarks.
- Referral推荐流量：通常指合作的联盟推介过来的流量。
- Referral Traffic: Typically comes from affiliate marketing partnerships.
- Search搜索流量：通过搜索引擎上的广告或者自然搜索进入网站的流量。
- Search Traffic: Comes from search engine ads or organic search results.
- Social社交流量：通过社交网站跳转到目标独立站的流量。
- Social Traffic: Comes from social media platforms linking to your store.
- Email邮件流量：通过发送营销邮件带来的流量。
- Email Traffic: Generated through email marketing campaigns.
- Display展示流量：即通过展示广告带来的流量。
- Display Traffic: Comes from display advertising networks.
独立站各阶段营销策略
Marketing Strategies for Different Stages
1. 冷启动阶段
1. Cold Start Phase
这个阶段的流量大都来自付费广告，通常来自一两个单一的付费广告渠道。
At this stage, most traffic comes from paid ads, usually from one or two primary advertising channels.
2. 发展阶段
2. Growth Phase
网站已经有了一定的流量基础，可以加大网红营销和联盟营销的力度。
The website has established some traffic foundation and can increase influencer marketing and affiliate marketing efforts.
3. 成熟阶段
3. Maturity Phase
通过付费广告的形式很难直接获取新客，这个阶段可以增加品牌方面的营销投入。
Acquiring new customers through paid ads becomes difficult, so focus shifts to brand marketing investments.
总的来说，认识到不同阶段的主要流量结构之后，独立站卖家应该有针对性的进行营销，这样才能助力独立站健康、稳定地发展。
In summary, by understanding the primary traffic structure at each stage, independent store sellers can implement targeted marketing strategies to ensure healthy and stable growth.
