TikTok Shop商城越南站正式上线 & Zara入驻英国站 - 2023东南亚电商市场最新动态
越南电商市场迎来重磅玩家 | Vietnam E-commerce Market Welcomes Major Player
2023年11月21日，TikTok Shop商城宣布正式登陆越南市场。平台承诺所有商品均为100%正品，并提供免费配送、15天无理由退货等优质服务。
On November 21, 2023, TikTok Shop officially launched its marketplace in Vietnam. The platform guarantees 100% authentic products with premium services including free shipping and 15-day free returns.
目前商城已汇集美妆、时尚、电子产品等多个品类的国内外品牌商和代理商。为庆祝上线，TikTok Shop越南站特别推出"品牌日"活动，参与品牌可享受免运费和专属流量包等推广支持。
The marketplace currently features domestic and international brands across multiple categories including beauty, fashion, and electronics. To celebrate the launch, TikTok Shop Vietnam is running special "Brand Days" with promotional support including free shipping and exclusive traffic packages.
东南亚市场份额持续增长 | Southeast Asia Market Share Continues Growth
据Momentum Works最新预测，2023年TikTok Shop在东南亚电商市场的份额将从原先预估的13.2%提升至13.9%。尽管印尼业务暂停，但平台在禁令前的出色表现使其GMV突破1500万美元目标。
According to the latest forecast from Momentum Works, TikTok Shop's share in Southeast Asia's e-commerce market will increase from the previously estimated 13.2% to 13.9% in 2023. Despite the suspension in Indonesia, the platform's strong pre-ban performance helped it exceed the $15 million GMV target.
Zara入驻TikTok Shop英国站 | Zara Joins TikTok Shop UK
国际快时尚巨头Zara近日宣布入驻TikTok Shop英国站，消费者现可通过平台直接购买其女装、童装和男装系列精选商品。品牌将利用TikTok的"视频标记商品"功能，实现应用内无缝购物体验。
Global fast fashion giant Zara recently announced its entry into TikTok Shop UK. Consumers can now directly purchase selected items from its women's, children's and men's collections through the platform. The brand will utilize TikTok's "video product tagging" feature to enable seamless in-app shopping.
亚马逊中东站启动"万店启航"计划 | Amazon Middle East Launches "10K Stores" Initiative
11月24日，亚马逊宣布启动中东站"万店启航"三年计划，每年将支持超10000家中国卖家入驻。配套推出的"中东站新卖家三步走"计划，将提供从入驻到品牌建设的全链路支持。
On November 24, Amazon announced a three-year "10K Stores" initiative for its Middle East marketplace, planning to onboard over 10,000 Chinese sellers annually. The accompanying "3-Step Guide for New Sellers" program offers end-to-end support from registration to brand building.
同时，亚马逊重新推出"B2B商品机会"功能，通过分析客户购买趋势、批量折扣需求等数据，帮助卖家精准定位企业客户群体，提升旺季销售表现。
Additionally, Amazon has relaunched its "B2B Product Opportunities" feature, helping sellers precisely target business customers by analyzing data including purchasing trends and bulk discount demands to boost holiday sales performance.
