东山SEO推广效果评估：如何做好谷歌竞价推广？
东山SEO推广效果评估：如何做好谷歌竞价推广？
Dongshan SEO Promotion Evaluation: How to Run Effective Google Ads?
谷歌SEO推广真的有效吗？ 作为全球最大的搜索引擎，谷歌拥有完善的生态系统和庞大的数据库，占据全球90%的搜索流量，是海外用户日常必备工具。 无数企业实践证明，谷歌是精准度最高的数字营销渠道。
Is Google SEO really effective? As the world's largest search engine, Google has a complete ecosystem and massive database, capturing 90% of global search traffic. It has been proven by countless businesses as the most precise digital marketing channel.
为什么有些外贸企业不做谷歌推广？
Why Some Export Companies Avoid Google Ads?
根据行业分析，主要有三种情况：
There are three main reasons according to industry analysis:
1. 行业适配性问题
我们通过专业评估确定行业是否适合谷歌推广：
1. Industry Suitability
We conduct professional evaluations to determine industry suitability:
- 机械设备：展会成本高，搜索广告CPC低，转化价值高
- Machinery Equipment: High exhibition costs, low CPC with high conversion value
- 服务行业：教育/旅游/物流更适合搜索引擎品牌展示
- Service Industry: Education/Travel/Logistics better suit search engine branding
- 电商企业：CPA模式完美匹配中国商品海外需求
- E-commerce: CPA model perfectly matches overseas demand for Chinese products
- 化工行业：专业领域竞争度低，搜索转化率高
- Chemical Industry: Low competition in niche fields with high conversion rates
- 新兴行业：通过SEO快速获取海量精准流量
- Emerging Industries: Acquire massive targeted traffic through SEO
2. 传统渠道依赖
部分企业仍过度依赖展会和老客户开发
2. Over-Reliance on Traditional Channels
Some companies still depend heavily on exhibitions and old customer networks
3. 对谷歌广告的误解
专业优化需要测试周期，劣质代理会导致"烧钱"假象
3. Misunderstanding Google Ads
Professional optimization requires testing cycles, poor agencies create "money burning" illusions
在后疫情时代，线上广交会成为新常态。 如何高效触达目标客户，谷歌推广提供了最佳解决方案。
In the post-pandemic era, virtual Canton Fair becomes the new normal. Google Ads offers the optimal solution for efficient customer reach.
