为什么选择谷歌推广进行全域产品推广？国际贸易合同关键价格术语解析

为什么选择谷歌推广进行全域产品推广？国际贸易合同关键价格术语解析

Why Choose Google Ads for Global Product Promotion? Key International Trade Price Terms Explained

前言/Introduction: 在国际贸易中，价格术语是合同最重要的条款之一。虽然许多国际贸易专业学生和从业者熟悉FOB、CIF、EXW、DDP等术语的表面含义，但对其中责任划分、费用承担和风险控制的深入理解往往不足。本文将解析这些关键术语的丰富内涵。

Price terms are among the most crucial clauses in international trade contracts. While many students and professionals in international trade are familiar with surface meanings of terms like FOB, CIF, EXW, and DDP, deeper understanding of their implications regarding responsibility allocation, cost bearing, and risk control is often lacking. This article will analyze the rich connotations of these key terms.

一、按卖方交货时间和地点分组的六个价格术语

1. Six Price Terms Grouped by Seller's Delivery Time and Location

1. E组与D组术语/E and D Group Terms: 根据《1990年国际贸易术语解释通则》，价格术语可分为四大类。第一类按卖方交货时间与地点分为两组：

According to INCOTERMS 1990, price terms can be divided into four categories. The first category is divided into two groups based on seller's delivery time and location:

• E组(EXW): 工厂交货价，卖方责任最小，货物售价最低。但买方需自行办理出口手续，可能面临法律和业务上的麻烦。

• E Group (EXW): Ex Works, where seller has minimum responsibility and goods are priced lowest. But buyer must handle export procedures themselves, potentially facing legal and operational challenges.

• D组(DAF/DES/DEQ/DDU/DDP): 目的地交货术语。其中DES和DEQ适用于海运，其余适用于多式联运。值得注意的是，近年来美国买家逐渐倾向采用DDP条款。

• D Group (DAF/DES/DEQ/DDU/DDP): Delivery terms. DES and DEQ apply to sea transport, others to multimodal transport. Notably, US buyers have recently shown preference for DDP terms.

二、按卖方是否支付运费分组的七个价格术语

2. Seven Price Terms Grouped by Whether Seller Pays Freight

2. F组与C组术语/F and C Group Terms: 第二类按卖方是否支付运费分组：

The second category is grouped by whether seller pays freight:

• F组(FOB/FAS/FCA): 买方承担运费。卖方只需将货物交给买方指定的承运人即完成交货义务。

• F Group (FOB/FAS/FCA): Buyer bears freight cost. Seller only needs to deliver goods to buyer's designated carrier to fulfill delivery obligation.

• C组(CIF/CFR/CIP/CPT): 卖方支付运费。其中CIF和CIP还要求卖方购买运输保险。值得注意的是，卖方责任在货物越过船舷或交给承运人时即终止。

• C Group (CIF/CFR/CIP/CPT): Seller pays freight. CIF and CIP additionally require seller to purchase transport insurance. Notably, seller's responsibility terminates when goods pass ship's rail or are handed to carrier.

为什么选择谷歌推广？/Why Choose Google Ads? 在全球产品推广中，谷歌推广(Google Ads)具有独特优势：精准定位全球客户、多种广告形式、详细数据分析工具，以及高达90%的互联网用户覆盖率。这与国际贸易中精确选择价格术语同样重要，都需要专业知识和战略眼光。

In global product promotion, Google Ads offers unique advantages: precise global targeting, multiple ad formats, detailed analytics tools, and coverage of up to 90% of internet users. This parallels the importance of carefully selecting international trade price terms - both require professional knowledge and strategic vision.

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