亚马逊店铺二审风暴再起：卖家如何从源头规避账号风险？
亚马逊店铺二审风暴再起：卖家如何从源头规避账号风险？
Amazon Account Verification Storm Returns: How Sellers Can Avoid Risks from the Source?
图片来源：图虫创意
Image source:Tuchong Creative
近年来，亚马逊对账号合规性审查日趋严格。根据亚马逊六月份发布的《2021品牌保护报告》显示，2021年亚马逊开始实施新的开店验证算法，通过视频验证，同时抓取卖家真实地理位置及支付信息的方式，阻止了逾250万次异常的卖家账户注册；以及40亿条不合规的产品listing上架。
In recent years, Amazon has increasingly tightened its compliance reviews for seller accounts. According to Amazon's June-released "2021 Brand Protection Report," the platform implemented a new store verification algorithm in 2021. Through video verification and capturing sellers' actual geographic locations and payment information, Amazon blocked over 2.5 million abnormal seller account registrations and 4 billion non-compliant product listings.
一、"二审"再升级？新老卖家都中招
1. Account Verification Upgraded? Both New and Experienced Sellers Affected
进入八月，美国迎来返校季的购物高潮。正当亚马逊卖家们摩拳擦掌准备大干一场时，令人头疼的"二审"又再次突袭。
As August arrives, the US welcomes the back-to-school shopping season. Just as Amazon sellers were gearing up for big sales, the dreaded "second verification" struck again.
二、"二审"、清号常见原因溯源，赶紧自查！
2. Common Causes of Account Verification and Suspension - Self-Check Now!
对于跨境卖家而言，账号安全永远是重中之重。二审、清号每次都来势汹汹，令人猝不及防。
For cross-border sellers, account security is always the top priority. Account verifications and suspensions always come fiercely and unexpectedly.
主要风险点包括：
Main risk factors include:
- 收款问题 - Payment issues
- 品牌授权/备案问题 - Brand authorization/filing issues
- 账号没有正常运营 - Inactive accounts
- 账号资料问题 - Account information problems
三、遇到"二审"不要慌，跨境老杨来支招
3. Don't Panic When Facing Verification - Expert Advice from Cross-border Veteran Yang
由此看来，二审虽然对卖家而言威力十足，但卖家只要正常运营还是可以避免触发。而已经触发二审的卖家，也不必过度惊慌，亚马逊会给到卖家3次申述机会。
Although second verification is powerful for sellers, it can be avoided through normal operations. For sellers already facing verification, there's no need to panic excessively - Amazon provides 3 appeal opportunities.
申诉建议：
Appeal suggestions:
- 使用英文申诉
- 考虑站点和地域因素
- 建议找靠谱的服务商帮忙
- Submit appeals in English
- Consider marketplace and regional factors
- Seek help from reliable service providers
