中国外贸稳中有进：谷歌推广的核心策略与外贸增长秘诀
在全球贸易疲软的背景下，中国外贸如何实现稳中有进？ 根据商务部最新数据，中国外贸展现出令人瞩目的韧性，成为全球贸易中的亮点。
How does China's foreign trade achieve steady growth amid global trade weakness? According to the latest data from the Ministry of Commerce, China's foreign trade has demonstrated remarkable resilience, becoming a bright spot in global trade.
商务部新闻发言人束珏婷在10月26日的例行新闻发布会上表示："中国进出口规模逐季抬升，9月当月进出口额创年内单月新高。上半年中国出口国际市场份额达到14.2%，较去年同期提高0.4个百分点。"
Ministry of Commerce spokesperson Shu Jueting stated at the regular press conference on October 26: "China's import and export scale has increased quarter by quarter, with September's monthly import and export volume hitting a new high for the year. In the first half of the year, China's share of global exports reached 14.2%, an increase of 0.4 percentage points from the same period last year."
谷歌推广的核心策略与中国外贸的成功经验有着异曲同工之妙：
The core strategy of Google Ads shares similarities with the successful experience of China's foreign trade:
- 精准定位目标市场 - 中国外贸企业积极开拓新兴市场，正如谷歌推广需要精准定位潜在客户
- Precise targeting of key markets - Chinese foreign trade companies actively explore emerging markets, just as Google Ads need to accurately target potential customers
- 持续优化产品展示 - 广交会成交活跃显示产品展示的重要性，这与谷歌广告的创意优化同理
- Continuous optimization of product display - The active transactions at the Canton Fair demonstrate the importance of product display, similar to the creative optimization of Google Ads
- 数据驱动决策 - 商务部密切关注贸易数据，正如谷歌推广需要分析广告数据
- Data-driven decision making - The Ministry of Commerce closely monitors trade data, just as Google Ads requires analysis of advertising data
外贸企业的成功要素包括：民营企业占比提升1.1个百分点，汽车、船舶、锂电池等优势产品保持较高增速，跨境电商新业态持续贡献增量。
Key success factors for foreign trade enterprises include: the proportion of private enterprises increased by 1.1 percentage points, advantageous products such as automobiles, ships, and lithium batteries maintained high growth rates, and new cross-border e-commerce formats continued to contribute to growth.
束珏婷强调："随着积极因素的不断积蓄，我们有信心四季度继续巩固良好运行态势，有信心实现全年外贸促稳提质目标。"
Shu Jueting emphasized: "With the continuous accumulation of positive factors, we are confident that the good operating trend will continue to be consolidated in the fourth quarter, and we are confident of achieving the annual goal of stabilizing and improving the quality of foreign trade."
对于企业而言，无论是通过谷歌推广获取订单，还是拓展外贸业务，都需要：深入了解市场需求、持续优化产品和服务、建立长期可信的品牌形象。
For enterprises, whether obtaining orders through Google Ads or expanding foreign trade business, it is necessary to: deeply understand market demand, continuously optimize products and services, and establish a long-term credible brand image.
