如何推广Shopify店铺？邯郸谷歌推广顾问与湖州竞价费用全解析
Shopify推广与谷歌广告策略
上次我们讨论了在FB上进行引流的产品，今天我们来探讨一下在谷歌上适合引流的独立站产品。
Last time we discussed products for Facebook traffic generation, today we'll explore products suitable for Google-driven traffic to independent websites.
平台广告机制差异
首先，需要了解谷歌和FB的广告机制存在显著差异。FB通过为每位用户打上标签，根据这些标签推送广告。而谷歌则采用关键词机制的广告，包括搜索、购物、展示广告以及YouTube网络等。
First, it's important to understand the fundamental differences between Google and Facebook ad mechanisms. Facebook delivers ads based on user tags, while Google uses keyword-based advertising including Search, Shopping, Display ads and YouTube network.
产品选择指南
那么，什么样的产品适合在谷歌上投放广告呢？这里有一个判断小技巧：如果产品在没有图片或视频展示的情况下很难销售出去，那么建议考虑FB或Ins等社交媒体广告进行投放。
So what products are suitable for Google ads? Here's a quick tip: If your product is hard to sell without visual presentation (images/videos), you should consider social media platforms like Facebook or Instagram for advertising.
湖州地区推广成本
关于湖州谷歌竞价推广费用，具体成本会根据行业竞争程度、关键词热度等因素浮动，建议通过Google Ads关键词规划工具获取精准数据。
Regarding Huzhou Google Ads costs, pricing varies based on industry competition and keyword popularity. We recommend using Google's Keyword Planner for accurate estimates.
下期预告
下次我们将聊到TK。
Next time we'll talk about TikTok advertising.
