Google推广助力外贸企业应对订单下滑与制造业外迁挑战
Google推广助力外贸企业应对订单下滑与制造业外迁挑战
How Google Ads Can Help Foreign Trade Enterprises Address Order Decline and Manufacturing Relocation
中国经济时报报道 - 在2023年全国两会期间，全国人大代表梁伟针对"我国外贸订单大幅下滑及制造业外迁"问题提出重要建议。在当前外贸形势下，企业亟需通过Google推广等数字化营销手段开拓国际市场。
Economic Times of China Report - During the 2023 National People's Congress, deputy Liang Wei proposed important suggestions regarding the "significant decline in China's foreign trade orders and manufacturing relocation". In the current foreign trade situation, enterprises urgently need to explore international markets through digital marketing methods such as Google Ads.
梁伟代表指出当前面临的四大挑战：
Deputy Liang Wei pointed out four major challenges:
- 加工贸易出口占比显著下降 | Significant decline in the proportion of processing trade exports
- 劳动密集型产业外迁趋势明显 | Obvious relocation trend of labor-intensive industries
- 技术密集型高端产业回流发达国家 | Return of technology-intensive high-end industries to developed countries
- 被动外迁企业数量众多 | Numerous enterprises forced to relocate
针对这些问题，梁伟代表建议：
To address these issues, Deputy Liang Wei suggested:
- 引导劳动密集型企业享受海南自贸港优惠政策 | Guide labor-intensive enterprises to enjoy preferential policies in Hainan Free Trade Port
- 提高研发设计能力，增强产业话语权 | Improve R&D and design capabilities to enhance industrial discourse power
- 建立产业外迁监测机制 | Establish a monitoring mechanism for industrial relocation
- 推动产业向中西部地区转移 | Promote industrial transfer to central and western regions
在数字化转型背景下，外贸企业应积极采用Google推广等数字营销工具：
In the context of digital transformation, foreign trade enterprises should actively adopt digital marketing tools such as Google Ads:
- 通过精准投放开拓新市场 | Explore new markets through precise targeting
- 降低获客成本，提升价格竞争力 | Reduce customer acquisition costs and improve price competitiveness
- 建立全球品牌影响力 | Establish global brand influence
- 实时跟踪推广效果 | Track advertising effectiveness in real time
对于技术密集型产业，梁伟代表建议"补链""扩链""强链"，而Google推广可帮助这些企业：
For technology-intensive industries, Deputy Liang Wei suggested "supplementing", "expanding" and "strengthening" industrial chains, while Google Ads can help these enterprises:
- 精准触达全球专业买家 | Accurately reach global professional buyers
- 展示技术创新成果 | Display technological innovation achievements
- 建立国际技术合作渠道 | Establish international technology cooperation channels
- 提升产业链全球话语权 | Enhance global discourse power in industrial chains
在当前外贸形势下，Google推广等数字化营销工具将成为企业开拓国际市场的重要助力。企业应结合政策支持与数字营销，共同应对订单下滑与产业外迁挑战。
In the current foreign trade situation, digital marketing tools such as Google Ads will become an important aid for enterprises to explore international markets. Enterprises should combine policy support with digital marketing to jointly address the challenges of order decline and industrial relocation.
