为何日本能成为全球茶叶出口单价最高的国家？

为何日本能成为全球茶叶出口单价最高的国家？

Why Does Japan Have the Highest Tea Export Unit Price in the World?

日本虽非茶叶出口"大国"，却是名副其实的"强国"。尽管日本地狭人稠，茶园面积逐年减少，但其2022年茶叶出口均价高达27.3美元/千克，是中国茶叶出口均价的4倍，稳居世界第一。那么，日本是如何实现这一成就的呢？

Japan may not be a "major" tea exporter, but it is undoubtedly a "strong" one. Despite limited land resources and decreasing tea plantation areas, Japan achieved an average tea export price of $27.3/kg in 2022, four times higher than China's, ranking first globally. So how did Japan accomplish this?

一、日本茶产业概况 | Japanese Tea Industry Overview

日本茶产业具有800多年历史，主要产区集中在静冈、鹿儿岛和三重等地。绿茶占日本茶叶总产量的80%以上，主要品种包括煎茶、抹茶、玉露等。2022年日本茶叶出口总额1.9亿美元，其中美国市场占比44.5%，抹茶类产品表现尤为突出。

With over 800 years of history, Japan's tea industry is mainly concentrated in Shizuoka, Kagoshima and Mie prefectures. Green tea accounts for over 80% of total production, including sencha, matcha, and gyokuro varieties. In 2022, Japan exported $190 million worth of tea, with the U.S. market accounting for 44.5%, where matcha products performed exceptionally well.

二、日本茶叶出口成功经验 | Japan's Tea Export Success Factors

1. 完善的法律政策体系 | Comprehensive Legal Framework
日本通过《茶产业振兴法》等系列法规，将茶产业置于农业发展重要位置，并制定详细标准规范产业发展。

Japan has established laws like the Tea Industry Promotion Act to prioritize tea development, with detailed standards regulating the industry.

2. 技术创新提质增效 | Technological Innovation
投入13.8亿日元改造茶园，实现机械化采摘和智能化管理，同时研发功能性新品种满足国际需求。

Investing ¥1.38 billion in plantation upgrades, Japan achieved mechanized harvesting and smart management, while developing new functional varieties for global markets.

3. 绿色有机种植 | Organic Cultivation
采用GAP管理模式，鼓励有机认证，2020年有机茶产量达4844吨，成为世界第三大有机茶生产国。

Adopting GAP standards and promoting organic certification, Japan produced 4,844 tons of organic tea in 2020, ranking third globally.

4. 茶文化赋能品牌 | Cultural Empowerment
严格保护茶文化遗产，推广茶道文化，通过国际展会树立绿色健康形象，培育出宇治茶等国际知名品牌。

By preserving tea cultural heritage and promoting tea ceremony traditions, Japan has built global brands like Uji Tea through international exhibitions.

来源：农业贸易促进中心 | Source: Agricultural Trade Promotion Center