亚马逊卖家注意:低价UPC码导致产品下架危机及解决方案
近期大量亚马逊卖家因使用非正规渠道购买的UPC码遭遇产品下架,这已是今年第二次大规模UPC合规性检查。许多卖家为节省成本,从第三方渠道购买廉价UPC码(低至0.5元/个),现在正面临严重后果。
Many Amazon sellers are facing product takedowns due to using UPC codes purchased from unofficial channels, marking the second large-scale UPC compliance check this year. Many sellers opted for cheap UPC codes (as low as $0.07 each) from third-party sources to save costs, and are now facing serious consequences.
问题现状 Current Situation
• 收到"UPC与产品不匹配"警告
• 无法提供GS1认证文件
• 老链接和翻新链接受影响最大
• Receiving "UPC doesn't match product" warnings
• Unable to provide GS1 certification
• Older listings and renewed listings most affected
风险分析 Risk Analysis
这些廉价UPC码通常有两种来源:
1. 经销商囤积倒卖的剩余UPC码
2. 通过UPC生成器伪造的无效编码
These cheap UPC codes typically come from two sources:
1. Resellers hoarding and reselling leftover UPC codes
2. Invalid codes generated through UPC generators
专家建议 Expert Recommendations
1. 申请UPC豁免
已完成品牌备案的卖家可通过品牌申请UPC豁免
1. Apply for UPC exemption
Sellers with brand registry can apply for UPC exemption through their brand
2. 从GS1官方购买
GS1是亚马逊唯一认可的UPC码发放机构
2. Purchase from GS1 directly
GS1 is the only UPC issuing organization recognized by Amazon
3. 验证现有UPC码
通过GS1官网查询UPC归属信息,确认合法性
3. Verify existing UPC codes
Check UPC ownership through GS1 official website to confirm legitimacy
验证方法 Verification Method
1. 访问GS1中国官网
2. 进入"条码查询"-"境外条码查询"
3. 输入UPC码查询企业信息
1. Visit GS1 China official website
2. Go to "Barcode Query"-"International Barcode Query"
3. Enter UPC code to check company information
亚马逊合规化趋势不可逆转,卖家应尽快检查自己的UPC来源,避免因小失大。建议优先考虑品牌备案和UPC豁免,这是最安全的长期解决方案。
Amazon's compliance trend is irreversible. Sellers should immediately check their UPC sources to avoid greater losses. Brand registry and UPC exemption are recommended as the safest long-term solutions.
