2023中国陶瓷企业加速海外布局：20多国建厂成新趋势
2023中国陶瓷企业加速海外布局：20多国建厂成新趋势
Chinese Ceramic Enterprises Accelerate Overseas Expansion in 2023: Building Factories in Over 20 Countries
【核心趋势】 越来越多的中国陶企开始走出国门，布局海外市场。2023年开年，一批陶瓷人主动出击，前往中南美洲、东南亚等地考察市场，参加展会，甚至直接投资建厂。
[Core Trend] More and more Chinese ceramic enterprises are going global and expanding into overseas markets. At the beginning of 2023, a group of ceramic professionals took the initiative to explore markets in Central and South America, Southeast Asia, and other regions, participating in exhibitions and even directly investing in building factories.
01. 产能出海：降维打击还是市场必然？
01. Capacity Going Global: Market Advantage or Inevitable Trend?
据不完全统计，近年来广东、福建、浙江、山东等地超过30家企业在全球20多个国家投资陶瓷厂，其中非洲地区最为集中。
According to incomplete statistics, in recent years, more than 30 enterprises from Guangdong, Fujian, Zhejiang, Shandong and other regions have invested in ceramic factories in over 20 countries worldwide, with Africa being the most concentrated region.
典型案例：
Typical Cases:
- 科达制造及森大集团：肯尼亚、加纳、坦桑尼亚等
- 马可波罗：美国
- 浙江旺康控股：尼日利亚、沙特等
"国外市场太好做了！"大角鹿瓷砖创始人南顺芝分享东南亚市场经验时表示，"在非洲市场流通的都是国内成熟甚至淘汰的产品，与国内激烈竞争形成鲜明反差"。
"The overseas market is so easy to do!" said Nan Shunzhi, founder of Dajiaolu Tiles, when sharing his experience in the Southeast Asian market, "The products circulating in the African market are all mature or even obsolete products in China, forming a sharp contrast with the fierce competition in the domestic market".
02. 福建军团：海外投资主力军
02. Fujian Enterprises: Main Force in Overseas Investment
福建籍企业是中国企业出海的生力军。目前闽清本土陶瓷企业中，金城、佳美、蓝天、欧雅等企业已在科特迪亚、尼日利亚、加纳、越南等地建厂。
Fujian enterprises are the new force in Chinese enterprises going global. Currently, among the local ceramic enterprises in Minqing, companies such as Jincheng, Jiamei, Lantian, and Ouyi have built factories in Côte d'Ivoire, Nigeria, Ghana, Vietnam and other places.
2022-2023福建主要海外投资项目：
Major Overseas Investment Projects of Fujian (2022-2023):
| 日期 Date | 项目名称 Project Name | 投资额 Investment |
|---|---|---|
| 2023-01-16 | 增资秘鲁腾达陶瓷 | 502.15万美元 |
| 2023-01-16 | 增资约旦金城环球陶瓷 | 572.41万美元 |
03. 出海是出路，但不是唯一出路
03. Going Global is a Solution, But Not the Only One
国内建陶行业面临原材料价格上涨、库存积压严重等问题，"国内市场已经卷得不能再卷了"。海外市场虽有机会，但并非所有企业都适合。
The domestic construction ceramics industry is facing problems such as rising raw material prices and serious inventory backlog, "the domestic market has become too competitive". Although there are opportunities in overseas markets, not all enterprises are suitable.
福建某陶企负责人表示："出口越南市场的集装箱价格翻了数倍，而且还一柜难求"。这促使更多企业考虑直接在海外建厂。
A person in charge of a Fujian ceramic enterprise said: "The price of containers exported to the Vietnamese market has increased several times, and it is difficult to get one". This has prompted more enterprises to consider building factories directly overseas.
专家建议：企业出海前需充分调研目标市场，评估投资风险，制定长期发展战略。
Expert suggestion: Before going global, enterprises need to fully research the target market, evaluate investment risks, and formulate long-term development strategies.
