谷歌留痕代发：服装外贸行业海外达人合作实战指南
在服装外贸行业中，谷歌留痕代发已成为品牌出海的重要策略。今天，凳子哥将分享海外达人合作的实际经验，通过一个真实案例展示如何有效执行这一策略。
In the garment foreign trade industry, Google trace generation service has become a crucial strategy for brands going global. Today, Brother Dengzi will share practical experience in overseas influencer collaboration, demonstrating how to effectively implement this strategy through a real case study.
实战案例：小美鞋品牌出海记
Practical Case: The Overseas Journey of a Small Fashion Shoe Brand
去年，一个国内小美鞋品牌寻求海外市场拓展。通过谷歌留痕代发策略，我们设计了一套完整的达人合作方案。
Last year, a domestic small fashion shoe brand sought to expand into overseas markets. Using the Google trace generation service strategy, we designed a complete influencer collaboration plan.
第一步：市场调研
我们花费两周时间研究目标市场的文化和流行趋势，发现年轻人偏爱创意和个性化产品。
Step 1: Market Research
We spent two weeks researching the culture and trends of the target market, discovering that young people prefer creative and personalized products.
第二步：达人筛选
避开昂贵的大明星，选择Instagram上10万粉丝左右的时尚博主，他们粉丝活跃度高，互动良好。
Step 2: Influencer Selection
Avoiding expensive celebrities, we selected fashion bloggers on Instagram with around 100,000 followers, who have highly active and engaged audiences.
第三步：沟通接触
通过直接邮件沟通，介绍品牌和产品，并附上样品图片，成功引起达人兴趣。
Step 3: Communication and Contact
Through direct email communication, we introduced the brand and products with sample images, successfully sparking influencer interest.
第四步：内容策划
与达人共同商定合作内容，包括试穿拍照并在Instagram发布，同时@品牌账号。
Step 4: Content Planning
We collaborated with influencers to determine content, including trying on shoes, taking photos, and posting on Instagram while tagging the brand account.
第五步：细节确认
明确价格、签订合同，详细规定合作要求和时间安排。
Step 5: Detail Confirmation
We clarified pricing, signed contracts, and specified collaboration requirements and timelines in detail.
第六步：执行跟踪
定期监测点赞、评论、转发数据，以及网站流量和销售转化情况。
Step 6: Execution and Tracking
We regularly monitored likes, comments, shares, as well as website traffic and sales conversions.
第七步：策略调整
根据表现优异的达人数据，及时增加投入，扩大推广效果。
Step 7: Strategy Adjustment
Based on data from high-performing influencers, we promptly increased investment to expand promotion effectiveness.
第八步：关系维护
合作结束后保持联系，赠送节日礼物，邀请参加新品发布会。
Step 8: Relationship Maintenance
After collaboration, we maintained contact, sent holiday gifts, and invited them to new product launches.
通过谷歌留痕代发策略，该品牌不仅提升了海外知名度，实现了销量增长，更建立了长期合作关系，为持续市场拓展奠定了坚实基础。
Through the Google trace generation service strategy, the brand not only enhanced overseas visibility and achieved sales growth but also established long-term partnerships, laying a solid foundation for continuous market expansion.
