运营最久的汽车出口贸易如何找客户合作？谷歌推广有必要吗？
东南亚摊主的自述：地摊经济实战经验分享
Confessions of a Southeast Asian Vendor: Practical Insights into Street Stall Economy
最近"地摊经济"概念火爆，许多朋友都跃跃欲试。为此，我们采访了在泰国夜市经营两年的摊主Boy，分享他的实战经验。
The concept of "street stall economy" has recently gained popularity. We interviewed Boy, a vendor with two years of experience in Thailand's night markets, to share his practical insights.
选品策略：从引流款到利润款
Product Selection Strategy: From Traffic Drivers to Profit Generators
Boy最初销售小五金产品，因为：
1. 体积小易携带
2. 属于易耗品需求量大
但竞争激烈利润薄，需要搭配其他产品提高利润。
Boy started with small hardware products because:
1. Compact and portable
2. High demand as consumables
But fierce competition led to thin margins, requiring complementary products.
爆款生命周期：通常只有一周左右，需要快速反应市场变化。
Hot product lifecycle: Typically lasts only about a week, requiring quick response to market changes.
定价技巧：四层结构
Pricing Tactics: Four-Tier Structure
1. 引流款：低价不赚钱但吸引客流
2. 促销款：多买多优惠
3. 捆绑销售：互补产品组合
4. 利润款：独特高毛利产品
1. Traffic drivers: Low-price loss leaders
2. Promotional items: Volume discounts
3. Bundled products: Complementary combinations
4. Profit generators: Unique high-margin items
电商冲击：疫情期间Shopee等平台分流夜市客源，Boy也成功转型线上。
E-commerce impact: Platforms like Shopee diverted customers during pandemic, prompting Boy's successful online transition.
汽车出口贸易启示：
1. 需要Google Ads等数字营销拓展国际客户
2. 产品组合应包含基础款和特色款
3. 及时把握市场趋势变化
Auto export business insights:
1. Digital marketing like Google Ads is essential for international clients
2. Product mix should include basics and specialties
3. Stay alert to market trend changes
无论是地摊经济还是汽车出口，"流量在哪里，生意就在哪里"的法则永恒不变。
Whether street stalls or auto exports, the rule "where the traffic flows, business grows" remains eternal.
