2024年十大最火出海短剧公司：谁能收割欧美市场？
短剧行业正迎来出海黄金期。从"制作成本50万，充值流水一个亿"到"7天写完剧本，一周拍完整部剧"，中国短剧产业正在全球市场掀起新浪潮。
The short drama industry is entering a golden period of overseas expansion. From "production costs of 500,000 yuan generating 100 million yuan in recharge revenue" to "completing scripts in 7 days and filming entire series in one week", China's short drama industry is creating waves in global markets.
市场概况 Market Overview
根据《中国网络视听发展研究报告(2023)》数据显示，截至2022年底，我国网络视听用户规模达10.40亿人，其中短视频用户为10.12亿人。2023上半年短剧渗透率达98%。
According to the "China Online Audiovisual Development Research Report (2023)", by the end of 2022, China's online audiovisual user base reached 1.04 billion, with short video users accounting for 1.012 billion. The penetration rate of short dramas reached 98% in the first half of 2023.
出海企业榜单 Overseas Expansion Company Rankings
- 中文在线(ReelShort) - 主打欧美市场，推出超过20部短剧
- 安悦网络(FlexTV) - 被纽交所上市公司并购，月充值超百万美元
- 点众科技(DramaBox) - 国内短剧领先者，月活用户1.6亿
- 九州文化(ShortTV) - 国内最大短剧平台，DAU达数十万
- 畅读科技(MoboReels) - 网文IP转型代表，登顶投放榜
- 新阅时代(GoodShort) - 原创网文平台延伸
- 赤子城科技(Mini episode) - 社交出海巨头转型
- 宜搜天下(Eashort) - 拟香港主板上市企业
- 前海像样科技 - Meta/Google/TikTok一级代理商
- 嘉书科技(TopShort) - 日本市场收入增长110%
市场趋势 Market Trends
数据显示，海外短剧应用70%用户为女性，48%用户年龄超过45岁。热门类型包括霸总虐恋、甜宠、隐形富豪等题材。
Data shows that 70% of overseas short drama app users are female, with 48% aged over 45. Popular genres include domineering CEO romance, sweet romance, and hidden billionaire themes.
挑战与机遇 Challenges and Opportunities
MPU COO Steven Gao表示："海外短剧必须建立APP平台产品及做运营投放，几千万美金的量级才只达到入场门槛。"
MPU COO Steven Gao stated: "Overseas short dramas must establish APP platform products and operational投放. An investment level of tens of millions of dollars is just the entry threshold."
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