外贸SEO推广最佳实践与吉林谷歌竞价推广策略 | 金斯顿国际贸易分享会纪实
钱江晚报·小时新闻记者 张云山 | Qianjiang Evening News·Hourly News Reporter Zhang Yunshan
在当前国际形势风云变幻的背景下，外贸企业如何通过SEO优化和数字营销拓展海外市场成为关键议题。7月22日，义乌金斯顿集团举办的国际贸易分享会为行业提供了宝贵洞见。
Amidst the rapidly changing global landscape, how foreign trade enterprises can expand overseas markets through SEO optimization and digital marketing has become a crucial topic. The international trade sharing conference held by Yiwu Kingston Group on July 22 provided valuable insights for the industry.
一、外贸SEO推广的核心规则
1. Core Rules of Foreign Trade SEO Promotion
浙江当家网络总经理隋君强调："企业需要通过数字化营销建立线上线下融合的海外拓展模式，包括：
General Manager Sui Jun of Zhejiang Dangjia Network emphasized: "Enterprises need to establish an integrated online-offline overseas expansion model through digital marketing, including:
- 海外代参展（Overseas exhibition representation）
- 海外展厅（Overseas showrooms）
- 海外仓DDP现货（DDP overseas warehouse）
- 渠道下沉（Channel penetration）
二、吉林谷歌竞价推广实操建议
2. Practical Suggestions for Jilin Google Ads Promotion
针对东北地区企业特点，专家建议：
Considering the characteristics of enterprises in Northeast China, experts recommend:
1. 精准定位俄语市场：利用Google Ads的多语言定位功能，重点开发俄罗斯远东地区客户
1. Precise targeting of Russian-speaking markets: Utilize Google Ads' multilingual targeting features to focus on developing clients in Russia's Far East region
2. 着陆页优化：创建俄语/英语双语页面，确保页面加载速度（特别针对吉林地区的服务器响应）
2. Landing page optimization: Create bilingual Russian/English pages, ensuring page loading speed (especially for server response in Jilin region)
三、金斯顿的供应链SEO策略
3. Kingston's Supply Chain SEO Strategy
金斯顿集团总经理金小民分享了其20年跨境供应链服务的SEO经验：
General Manager Jin Xiaomin of Kingston Group shared 20 years of SEO experience in cross-border supply chain services:
"我们通过长尾关键词布局（如'义乌到莫斯科物流价格'）和本地化内容，在俄罗斯市场的自然搜索排名提升47%"
"Through long-tail keyword strategies (e.g. 'Yiwu to Moscow logistics price') and localized content, we achieved a 47% improvement in organic search rankings in the Russian market"
俄罗斯中国总商会副秘书长李峰特别指出："中俄贸易的数字营销渠道正在重构，企业需要把握陆路通道的SEO机遇。"
Deputy Secretary-General Li Feng of the China Chamber of Commerce in Russia particularly noted: "Digital marketing channels for China-Russia trade are being restructured, enterprises need to seize SEO opportunities in land transport corridors."
本次会议为外贸企业提供了从SEO技术优化到谷歌广告投放的全方位解决方案，特别是为吉林等东北地区企业开拓俄罗斯市场指明了数字化转型路径。
The conference provided foreign trade enterprises with comprehensive solutions ranging from SEO technical optimization to Google Ads deployment, particularly charting a digital transformation path for enterprises in Jilin and other Northeast regions to explore the Russian market.