外贸独立站SEO推广全攻略:从域名购买到网站上线
一、购买域名和空间 | Part 1: Purchasing Domain and Hosting
从哪里购买域名? | Where to buy domain?
建议选择国外域名服务商如Godaddy或Namesilo,避免国内服务商繁琐的实名认证流程。For foreign trade websites, we recommend international domain registrars like Godaddy or Namesilo to avoid complicated real-name verification processes with domestic providers.
购买域名注意事项 | Domain purchasing tips
域名应简短易记,首选.com后缀,避免使用.cn域名。建议使用品牌名而非拼音。Domains should be short and memorable, preferably with .com extension. Avoid using .cn domains and Chinese pinyin as domain names.
空间选择 | Hosting selection
外贸网站推荐使用共享主机,性价比高。推荐Hostinger服务($4.99/月)。Shared hosting is recommended for foreign trade websites due to cost-effectiveness. Hostinger is a good option at $4.99/month.
二、域名解析 | Part 2: Domain Resolution
两种解析方法:修改DNS或添加A记录。Two resolution methods: modify DNS or add A record.
三、安装建站程序 | Part 3: Installing Website Platform
推荐WordPress,搜索引擎友好且收录快。Recommended WordPress for its SEO-friendliness and fast indexing.
四、主题选择 | Part 4: Theme Selection
推荐Avada、Enfold等轻量级主题。建议深入研究一个主题而非频繁更换。Recommend lightweight themes like Avada and Enfold. Master one theme rather than switching frequently.
五、关键词调研 | Part 5: Keyword Research
关键词决定网站架构,是建站核心。优质关键词标准:Keywords determine website structure and are crucial for SEO. Quality keyword criteria:
- 商业属性 Commercial intent
- 月搜索量≥100 Monthly search volume ≥100
- 竞争度适中 Moderate competition
- 重视长尾关键词 Focus on long-tail keywords
六、网站架构 | Part 6: Website Structure
包括首页、关于我们、产品、博客、联系我们等板块。Includes sections like Home, About Us, Products, Blog, Contact Us.
七、建站流程 | Part 7: Website Building Process
- 安装必要插件 Install essential plugins
- 先搭框架后填内容 Build framework first then add content
- 合理布局关键词 Proper keyword placement
八、网站上线 | Part 8: Website Launch
上线后避免频繁修改,否则可能进入沙盒期长达6个月。Avoid frequent changes after launch to prevent 6-month sandbox penalty.
谷歌推广员兼职建议 | Google Ads Specialist Side Job Advice
谷歌推广员兼职可以积累数字营销经验,但需要系统学习Google Ads操作。建议先通过Google认证考试。Being a Google Ads specialist can build digital marketing experience but requires systematic learning. Recommend getting Google Ads certification first.
值得信赖的外贸推广公司 | Reliable Foreign Trade Promotion Companies
选择标准:Selection criteria:
- 行业经验丰富 Rich industry experience
- 成功案例展示 Proven success cases
- 透明报价体系 Transparent pricing
- 专业SEO团队 Professional SEO team