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中国服装出口保持稳定增长态势
China's apparel exports maintain steady growth momentum
尽管面临复杂的国内外形势和较高的增长基数，2022年中国服装出口仍保持竞争优势，实现连续六年稳定增长。随着2023年疫情防控措施优化，外贸企业积极开拓海外市场，服装企业表现尤为活跃。
Despite complex domestic and international situations and a high growth base, China's apparel exports maintained competitive advantages in 2022, achieving six consecutive years of stable growth. With the optimization of epidemic prevention measures in 2023, foreign trade enterprises are actively exploring overseas markets, with apparel companies being particularly active.
线上线下结合开拓市场
Combining online and offline approaches to expand markets
相较于线上参展和网络洽谈，线下展览和交流效果更为直接显著。然而，2023年外部环境不确定性增加，外需不足问题突出，服装外贸面临更大压力。
Compared with online exhibitions and negotiations, offline exhibitions and exchanges produce more direct and significant results. However, in 2023, increasing external uncertainties and prominent insufficient external demand have put greater pressure on apparel foreign trade.
高质量发展策略
High-quality development strategies
在此背景下，服装出口需要提升产品品质和性能，确保订单稳定性，实现高质量发展。一方面要促进高附加值产品国际市场份额稳中有升，另一方面要防止中低端产品份额快速下滑。
In this context, apparel exports need to improve product quality and performance to ensure order stability and achieve high-quality development. On one hand, it's necessary to promote steady growth in the international market share of high value-added products; on the other hand, measures should be taken to prevent rapid decline in the share of mid-to-low-end products.
技术创新与产业链优化
Technological innovation and industrial chain optimization
服装企业应加强科技创新和关键技术研发，提高成果转化率。同时要发挥我国纺织服装产业链完备和供应链高效的优势，通过跨境电商等新业态挖掘增长点。
Apparel enterprises should strengthen technological innovation and key technology R&D, improving the transformation rate of achievements. Meanwhile, they should leverage China's advantages of complete textile and apparel industrial chains and efficient supply chains, exploring new growth points through cross-border e-commerce and other new business formats.
未来展望
Future prospects
中国在全球纺织服装供应链中已具备明显竞争优势。随着经济整体好转，将为稳外贸提供有力支撑。服装外贸企业需要更新贸易模式，发展全球营销渠道、海外仓储等全链条服务。
China has established obvious competitive advantages in the global textile and apparel supply chain. With the overall economic recovery, strong support will be provided for stabilizing foreign trade. Apparel foreign trade enterprises need to update trade models and develop full-chain services including global marketing channels and overseas warehouses.
本文来源：经济日报 作者：刘瑾
Source: Economic Daily Author: Liu Jin
