最佳外贸客户资源库与跨境电商运营指南 - 有赞跨境解决方案
为什么谷歌推广对跨境电商至关重要？
Why Google Ads Matter for Cross-border E-commerce?
根据2022年数据显示，中国跨境电商出口额达1.4万亿元，进口额5000多亿元。其中美妆、服装、母婴和保健品等类目跨境进口产品占比最高。
Data shows China's cross-border e-commerce exports reached 1.4 trillion yuan in 2022, with imports exceeding 500 billion yuan. Categories like cosmetics, apparel, maternal & child products and health supplements dominate cross-border imports.
跨境电商三大清关模式：
Three Major Customs Clearance Models:
1. 保税仓模式：商品先批量存储于海关监管保税仓，订单产生后办理清关手续
1. Bonded Warehouse: Bulk goods stored in customs-supervised warehouses, cleared upon order placement
2. BC直邮模式：订单产生后国际运输至保税仓，完成清关后国内配送
2. BC Direct Mail: International shipping to bonded warehouses after order placement, then domestic delivery
3. CC直邮模式：海外直接打包发货，通过空运至指定口岸清关
3. CC Direct Mail: Direct packaging and shipping from overseas via air freight to designated ports
有赞跨境全链路解决方案
Youzan's End-to-End Cross-border Solution
提供从主体认证、跨境结算、交易平台搭建到仓储物流、海关对接的一站式服务
One-stop service covering entity authentication, cross-border settlement, platform setup, warehousing/logistics and customs integration
四步开启跨境电商业务：
4 Steps to Start Cross-border Business:
- 开通专业版/旗舰版/至尊版有赞微商城
- Setup Youzan Professional/Flagship/Premium Store
- 上架海淘商品（可与普通商品混售）
- List cross-border products (can be sold alongside domestic products)
- 实现三单对碰（订单、支付、运单报文）
- Implement three-document matching (order, payment, shipping)
- 完成跨境结算（支持多币种结算）
- Complete cross-border settlement (multi-currency support)
费用与资质要求：
Costs & Requirements:
• 保证金1万元 | $1,400 deposit
• 每笔订单0.5%服务费 | 0.5% service fee per order
• 需提供境外主体信息及国内备案 | Overseas entity info & domestic registration required
成功案例：服务过粒上皇、欧博、曼诺比菲等知名品牌
Success Cases: Served renowned brands like Lishanghuang, Oubo, Mannobeefy
