外贸新手必看：谷歌竞价广告需要SEO吗？速卖通店铺转化率提升全攻略

外贸新手必看：谷歌竞价广告需要SEO吗？速卖通店铺转化率提升全攻略

Essential Guide for Foreign Trade Beginners: Do Google Ads Need SEO? Complete Strategy to Boost AliExpress Store Conversion

在跨境电商领域，谷歌竞价广告和SEO优化是相辅相成的。许多外贸新手常问："做谷歌竞价广告还需要做SEO吗？" 答案是肯定的！SEO能带来长期稳定的自然流量，而广告则是快速获取流量的有效方式。

In cross-border e-commerce, Google Ads and SEO complement each other. Many beginners often ask: "Do I still need SEO when running Google Ads?" The answer is definitely yes! SEO brings long-term stable organic traffic, while ads are an effective way to quickly acquire traffic.

一、如何提升速卖通店铺静默转化率？

1. How to Improve AliExpress Store Silent Conversion Rate?

1. 访客精准度 - 建议先做好站内流量优化，再拓展站外渠道。老客户定向营销效果显著。

1. Visitor Accuracy - It's recommended to optimize in-site traffic first before expanding to external channels. Targeted marketing for existing customers shows remarkable results.

2. 产品详情页优化 - 考虑国际买家的消费心理，消除所有可能的疑问点，并做好关联推荐。

2. Product Detail Page Optimization - Consider international buyers' psychology, eliminate all possible doubts, and provide relevant product recommendations.

3. 产品性价比展示 - 通过促销活动展示产品价值，而非单纯低价。

3. Product Value Demonstration - Show product value through promotions rather than just low prices.

二、询单转化率提升技巧

2. Techniques to Improve Inquiry Conversion Rate

1. 响应速度 - 使用APP及时回复，创业阶段更应重视快速响应。

1. Response Speed - Use the APP to reply promptly, especially important in the startup phase.

2. 服务标准化 - 准备标准回复模板，确保服务一致性。

2. Service Standardization - Prepare standard reply templates to ensure service consistency.

3. 产品知识储备 - 深入了解国际买家的关注点和产品特性。

3. Product Knowledge - Deeply understand international buyers' concerns and product features.

4. 有效催付 - 新店积累订单至关重要，但要注意催付频率。

4. Effective Payment Reminder - Order accumulation is crucial for new stores, but pay attention to the frequency of reminders.

通过以上方法，速卖通店铺的转化率可以得到显著提升。记住，SEO优化和广告投放是互补的营销策略，双管齐下才能获得最佳效果。

By following these methods, the conversion rate of AliExpress stores can be significantly improved. Remember, SEO optimization and advertising are complementary marketing strategies, and the best results come from using both.