2021年最佳"黑五"营销创意指南 | 外贸推广实战策略
2021年最佳"黑五"营销创意指南 | 外贸推广实战策略
Top 10 Black Friday Marketing Ideas for 2021 | Global E-commerce Promotion Strategies
图/图虫创意
十大最佳黑五营销创意
小型商家不单单应该了解黑五是什么，更需要能打造出创意的优惠策略。本文将从如何设计大众喜欢的黑五优惠、到拿捏黑五广告时机，为商家提供些许建议，助力商家开启黑五营销活动策划。
Small businesses shouldn't just understand what Black Friday is - they need to create innovative promotion strategies. This article provides practical suggestions from designing attractive Black Friday deals to optimizing advertising timing, helping merchants kickstart their Black Friday marketing campaigns.
1. 送礼指南 | Gift Guides
送礼指南不仅会帮助消费者为所爱之人找到合适礼物，也充分贯彻了黑五节日的精神--购物！通过帮助消费者找到独具创意、与众不同或定制的礼物（以及一些特别折扣），让消费者感受到关怀、看到商家所付出的努力。
Gift guides not only help consumers find perfect gifts for loved ones but also embody the spirit of Black Friday - shopping! By helping consumers discover creative, unique or customized gifts (with special discounts), merchants can show care and effort, building trust before the Thanksgiving shopping experience.
2. 限时抢购 | Hourly Deals
Hourly deals能制造出步步紧逼的紧迫感，同时将黑五优惠的体验感推向高潮。商家可以先对所有产品设置统一折扣（比如，打六折），然后每隔一小时或两小时循环为某些特定产品加大折扣力度。
Hourly deals create a sense of urgency and elevate the Black Friday shopping experience. Merchants can start with a universal discount (e.g., 40% off), then rotate deeper discounts on specific products every 1-2 hours.
3. 早鸟促销 | Early Bird Specials
随着商家对黑五消费者的竞争逐年增强，许多商家纷纷提前推出黑五deal，抢占先机将消费者收入囊中。通常黑五促销11月初就会开始，然而一些商家早早在10月中就会投放折扣。
With increasing competition for Black Friday shoppers, many merchants launch deals earlier to capture consumers first. While Black Friday promotions typically start in early November, some begin as early as mid-October.
4. 延长优惠期 | Extended Promotions
与提前黑五促销的理念类似，延长优惠期是通过营销活动抢占购物意向未定的消费者，为他们提供更多购物机会，顺便将他们收入囊中。
Similar to early promotions, extended promotions help capture undecided shoppers by providing more shopping opportunities throughout an extended period.
5. 提供赠品 | Free Gifts
赠品能让消费者更有购物动力，为他们提供被关怀在意的体验感。可以让消费者在满足一定消费金额的条件下自己选择赠品，或是提供特定的某种赠品，或是神秘礼物。
Free gifts motivate purchases and create a sense of being valued. Offer customers choice of gifts at certain spending thresholds, specific gifts, or mystery items.
6. 买多省多 | Bulk Discounts
在黑五、圣诞节促销周末（或是一年中的任意时间段），将利润最大化的方式就是提高消费者购物车的平均订单价值（AVO）。
During Black Friday/Cyber Monday (or any season), maximizing profits means increasing average order value (AOV) through bulk discounts.
7. VIP专属优惠 | VIP Programs
新人邀请和VIP方案有助于培养消费者忠实度和品牌认知，对黑五营销战略十分价值。
Referral programs and VIP memberships build customer loyalty and brand recognition, adding significant value to Black Friday strategies.
8. 优惠预告 | Deal Previews
即便商家不打算在黑五、圣诞节前夕给产品打折，但仍可以提前预告折扣优惠，推广自己的黑五促销计划。
Even without immediate discounts, merchants can preview upcoming deals to generate excitement and shopping list planning.
9. 社交媒体营销 | Social Media Campaigns
无论哪个社交媒体营销活动，都至关重要、效果超乎想象。能在黑五、圣诞节短短的两个周末中建立消费者对优惠的认知。
Social media campaigns are crucial for building deal awareness during the short Black Friday/Cyber Monday window.
10. 提前计划 | Early Planning
越早推广优惠折扣越好！记住，几乎每个有名的大品牌和小型商家都会期待在购物季中增长收入。
The earlier you promote deals, the better! Remember, nearly every major brand and small business competes for holiday shopping revenue.
结语 | Conclusion
无论商家的黑五、网一活动构想是什么，都须在购物季中付出一切努力满足消费者喜爱的专属折扣和资源。
Whatever your Black Friday/Cyber Monday plans, go all-in to deliver the deals and resources customers love during the shopping season.
