谷歌与网易联手推出数字人才培养计划 助力中国数字化人才发展
在数字化浪潮下，数字技能已成为职场核心竞争力
In the wave of digitalization, digital skills have become core workplace competencies
根据谷歌与经济学人联合发布的《弥合职业技能差距》白皮书显示，62%的员工渴望提升数字化技能。这一数据凸显了数字时代职场人士的技能提升需求。
According to the "Bridging the Skills Gap" whitepaper jointly released by Google and The Economist, 62% of employees aspire to enhance their digital skills, highlighting the upskilling needs in the digital era.
2023年谷歌数字人才培养计划全面升级
Google Digital Talent Program 2023 Receives Comprehensive Upgrade
6月29日，谷歌联合网易有道中国大学MOOC及智联招聘推出的"谷歌数字人才培养计划"迎来第三年。今年项目在数字营销广告课程基础上，新增谷歌开发技术方向培训课程，帮助学员更好适应数字转型。
On June 29th, the "Google Digital Talent Program", jointly launched by Google, NetEase Youdao's Chinese University MOOC and Zhaopin, entered its third year. This year's program expands beyond digital marketing to include Google development technology courses, better equipping participants for digital transformation.
课程内容紧跟行业趋势
Curriculum Aligns with Industry Trends
2023年《谷歌官方出品：海外数字营销系列课程》新增"谷歌智能化广告解决方案"章节，涵盖效果最大化广告系列、隐私保护解决方案等内容。同时新增的数字开发应用课程提供谷歌开发产品的海量学习资源。
The 2023 "Google Official: Overseas Digital Marketing Series" adds a new chapter on "Google Smart Advertising Solutions", covering Performance Max campaigns and privacy protection solutions. The newly added digital development courses provide extensive learning resources on Google development products.
深入高校培养数字人才
Expanding to Universities for Digital Talent Cultivation
项目将深入高校举办师资培训，把数字营销与开发知识带入课堂。通过与网易有道等教育科技企业合作，该项目致力于培养适应技术发展的数字人才，同时为学员提供更多就业机会。
The program will conduct teacher training in universities, bringing digital marketing and development knowledge into classrooms. Through partnerships with education technology companies like NetEase Youdao, it aims to cultivate digitally-skilled talents while providing more career opportunities.
相关负责人表示，该项目将助力中国企业数字化升级，为数字营销和开发应用类人才提供对口就业机会，支持中国数字化发展。
Officials stated the program will support Chinese enterprises' digital transformation, provide relevant job opportunities in digital marketing and development, and contribute to China's digital advancement.
