外贸必选：如何通过谷歌竞价推广选择目标国家？印度牛粪饼电商热销案例分析

外贸必选：如何通过谷歌竞价推广选择目标国家？印度牛粪饼电商热销案例分析

Must-Choose for Foreign Trade: How to Select Target Countries Through Google Ads? Case Study of India's Cow Dung Cake E-commerce Boom

印度牛粪饼的市场奇迹

The Market Miracle of India's Cow Dung Cakes

在印度，牛粪饼一直是供不应求的畅销品。对许多印度家庭而言，没有使用牛粪饼的生活质量会直接下降几个等级。

In India, cow dung cakes have always been best-selling products in short supply. For many Indian families, the quality of life would directly drop several grades without using cow dung cakes.

【文化背景】 作为印度教徒长期崇拜的圣物，几个世纪以来，牛粪饼被普遍用于取暖、烹饪和宗教仪式。在整个印度农村，成堆的干燥牛粪随处可见。

[Cultural Background] As a sacred object long worshipped by Hindus, cow dung cakes have been widely used for heating, cooking and religious ceremonies for centuries. Throughout rural India, piles of dried cow dung can be seen everywhere.

牛粪饼的多种用途

Multiple Uses of Cow Dung Cakes

1. 燃料用途：干牛粪饼可直接替代木柴，湿牛粪饼则通过自然发酵产生气体燃料

1. Fuel Use: Dry cow dung cakes can directly replace firewood, while wet ones produce gas fuel through natural fermentation

2. 建筑材料：泥土与牛粪的混合物可用于房屋防水

2. Building Materials: Mixture of soil and cow dung can be used for house waterproofing

3. 医疗用途：印度人认为牛粪是天然药物，可改善血液循环和皮肤健康

3. Medical Use: Indians believe cow dung is a natural medicine that can improve blood circulation and skin health

电商平台的销售热潮

Sales Boom on E-commerce Platforms

随着印度城市化进程加快，亚马逊和eBay成为主要销售渠道。商家推出2-8块装套餐，每块200克，售价1.5-6美元。

With India's urbanization accelerating, Amazon and eBay have become main sales channels. Merchants offer packages of 2-8 pieces, each 200g, priced at $1.5-$6.

重要提醒：牛粪饼并非食品！曾有英国消费者误食后表示"口感松脆度有待提高"。

Important Note: Cow dung cakes are not food! A British consumer who mistakenly ate them commented that "the crispness needs improvement".

外贸营销启示

Foreign Trade Marketing Insights

1. 文化理解：深入了解目标市场的文化习俗

1. Cultural Understanding: Deeply understand the cultural customs of target markets

2. 季节性需求：关注节日带来的销售高峰（如排灯节）

2. Seasonal Demand: Pay attention to sales peaks brought by festivals (like Diwali)

3. 渠道选择：根据目标用户特征选择合适电商平台

3. Channel Selection: Choose appropriate e-commerce platforms based on target user characteristics