Shopify推广策略与外贸进出口报关全流程指南
文章首发于公众号 翼贸通WINGTRA（ID:chinawingtra）
如何有效推广Shopify店铺？
How to effectively promote Shopify stores?
作为全球用户最多的电商平台，Shopify推广需要结合多种营销渠道：
As the e-commerce platform with the largest user base globally, Shopify promotion requires a combination of marketing channels:
1. SEO优化 - 优化产品标题、描述和图片alt标签
1. SEO Optimization - Optimize product titles, descriptions and image alt tags
2. 社交媒体营销 - 利用Facebook、Instagram等平台进行精准广告投放
2. Social Media Marketing - Use Facebook, Instagram for targeted ads
3. 海口谷歌竞价推广 - 针对外贸市场进行关键词竞价
3. Haikou Google Ads - Keyword bidding for foreign trade markets
4. 内容营销 - 创建有价值的博客内容和产品指南
4. Content Marketing - Create valuable blog content and product guides
进出口报关全流程详解
Complete Guide to Import/Export Customs Clearance
报关是履行海关进出境手续的必要环节，主要涉及运输工具、物品和货物三大类。
Customs clearance is an essential procedure involving transportation vehicles, articles and goods.
1. 进出口货物申报
1. Import/Export Declaration
收发货人或代理人应在海关规定期限内填写报关单，随附货运商业单据和进出口批准文件。
The consignor/consignee or agent should complete declaration forms within stipulated time with supporting documents.
2. 主要报关单证
2. Key Customs Documents
• 进出口货物报关单
• Import/Export Declaration Form
• 货运商业单据（提单、发票、装箱单等）
• Shipping documents (B/L, invoice, packing list etc.)
• 进出口许可证（随时关注政策变化）
• Import/Export license (monitor policy changes)
3. 检验检疫制度
3. Inspection and Quarantine System
自2000年起实行"先报验后报关"模式，采用"入境/出境货物通关单"替代原有三检制度。
Since 2000, "inspection before declaration" mode adopted, using unified clearance certificates.
4. 货物查验
4. Cargo Inspection
海关查验包括彻底查验、抽查和外型检验三种方式，通常48小时内完成。
Customs inspections include thorough check, sampling and appearance inspection, usually completed within 48 hours.
5. 货物放行
5. Cargo Release
完成申报、查验和缴税后，海关在货运单据上签印放行。特殊情况下可申请担保放行。
After declaration, inspection and tax payment, customs will release goods. Guarantee release available for special cases.
6. 进口报关流程
6. Import Clearance Process
1) 准备报关资料 → 2) 填写草单 → 3) 系统录入 → 4) 发送数据 → 5) 海关审核 → 6) 缴税 → 7) 查验(如需) → 8) 放行 → 9) 结关
1) Prepare documents → 2) Draft declaration → 3) System entry → 4) Submit data → 5) Customs review → 6) Tax payment → 7) Inspection (if needed) → 8) Release → 9) Clearance
7. 出口报关流程
7. Export Clearance Process
1) 签订合同 → 2) 联系货代 → 3) 订舱装运 → 4) 准备报关资料 → 5) 正式申报 → 6) 海关审核 → 7) 放行装船 → 8) 核销退税
1) Sign contract → 2) Contact forwarder → 3) Book shipment → 4) Prepare documents → 5) Formal declaration → 6) Customs review → 7) Release for loading → 8) Verification and tax refund
外贸企业必须掌握的报关要点：
Key points for foreign trade enterprises:
• 随时关注政策法规变化
• Monitor policy changes regularly
• 确保单证齐全准确
• Ensure complete and accurate documentation
• 提前了解商品监管要求
• Understand commodity regulatory requirements in advance
• 建立专业报关团队或选择可靠代理
• Build professional team or choose reliable agent
— END —
翼贸通综合整理自网络
Compiled by WINGTRA from multiple sources
