最全面的SEM推广方案：谷歌竞价推广与跨境电商支付创新
随着跨境电商的快速发展，境外消费者对中国商品的线上购买需求日益增长。为满足这一需求，京东支付近日推出了创新的跨境电商出口外卡网关支付模式，为境外消费者提供更便捷的支付体验。
With the rapid development of cross-border e-commerce, overseas consumers' online demand for Chinese goods is growing. To meet this demand, JD Pay recently launched an innovative cross-border e-commerce export foreign card gateway payment model, providing overseas consumers with a more convenient payment experience.
跨境电商支付面临的挑战
Challenges in Cross-border E-commerce Payments
近年来，我国出口电商发展迅速，成为外贸高质量发展的新引擎。2023年跨境电商出口总额达1.83万亿元，同比增长19.6%。然而，在支付这一关键环节上，由于涉及跨境信息、资金流动等监管要求，以及货币种类、支付工具、支付习惯的差异，存在天然的"沟壑"。
In recent years, China's export e-commerce has developed rapidly, becoming a new engine for high-quality foreign trade development. In 2023, the total export volume of cross-border e-commerce reached 1.83 trillion yuan, a year-on-year increase of 19.6%. However, in the key payment link, there are natural "gaps" due to cross-border information, fund flow regulations, and differences in currency types, payment tools, and payment habits.
京东支付的创新解决方案
JD Pay's Innovative Solution
京东支付首创的跨境电商出口外卡网关支付新模式，境外消费者在中国的跨境电商平台购物时，仅需输入境外银行卡信息即可完成支付。这一创新解决了以下痛点：
- 为跨境电商出口平台商家提供畅通的资金收付
- 降低境外消费者的购物门槛
- 无需转换货币或开设中国银行账户
JD Pay's innovative cross-border e-commerce export foreign card gateway payment model allows overseas consumers to complete payments by simply entering their foreign bank card information when shopping on Chinese cross-border e-commerce platforms. This innovation solves the following pain points:
- Provides smooth fund collection and payment for cross-border e-commerce export platform merchants
- Reduces shopping barriers for overseas consumers
- No need for currency conversion or opening a Chinese bank account
SEM推广策略建议
SEM Promotion Strategy Recommendations
对于想要拓展海外市场的企业，我们建议采用以下谷歌竞价推广策略：
- 精准定位目标市场关键词
- 优化落地页支付体验
- 突出跨境电商支付优势
- 利用再营销策略提高转化
For companies looking to expand into overseas markets, we recommend the following Google bidding promotion strategies:
- Accurately target market-specific keywords
- Optimize payment experience on landing pages
- Highlight cross-border e-commerce payment advantages
- Use remarketing strategies to improve conversion
京东支付将继续与清算组织、金融机构等合作伙伴紧密合作，不断完善跨境支付服务，为境外消费者和中国出口企业提供更加优质、便捷的支付体验。
JD Pay will continue to work closely with clearing organizations, financial institutions and other partners to continuously improve cross-border payment services and provide better and more convenient payment experiences for overseas consumers and Chinese export enterprises.
