2023外贸新兴市场指南：巴西产品认证要求与跨境电商机遇
2023年上半年中国外贸数据亮点
China's Foreign Trade Highlights in First Half of 2023
2023年上半年，我国进出口规模突破20万亿，货物进出口总额达到20.1万亿元，创历史同期新高，其中出口增长3.7%。
In the first half of 2023, China's total import and export volume exceeded 20 trillion yuan, reaching 20.1 trillion yuan, a record high for the same period in history, with exports growing by 3.7%.
主要出口市场表现：
Performance in Major Export Markets:
- 东盟(ASEAN): +1.5%
- 欧盟(EU): -6.6%
- 美国(USA): -17.9%
- 日本(Japan): -4.7%
- 俄罗斯(Russia): +78.1%
- 非洲(Africa): +15.4%
巴西市场潜力分析
Brazil Market Potential Analysis
2022年巴西贸易进口额增长24.3%，平均每天进口价值10.9亿美元的商品，达到了自1989年以来的最高水平。
In 2022, Brazil's trade imports grew by 24.3%, with average daily imports worth $1.09 billion, reaching the highest level since 1989.
巴西电商渗透率超过78%，是拉美地区增长最突出的电商市场。
Brazil's e-commerce penetration rate exceeds 78%, making it the most prominent e-commerce growth market in Latin America.
巴西产品三大认证要求
Three Major Product Certification Requirements in Brazil
1. INMETRO认证
1. INMETRO Certification
巴西国家认可机构制定的强制性认证，适用于可能造成安全问题的产品。
Mandatory certification by Brazil's national accreditation body for products that may pose safety risks.
适用产品：插头、插座、玩具、家用电器、照明灯具等。
Applicable products: plugs, sockets, toys, household appliances, lighting fixtures, etc.
2. ANATEL认证
2. ANATEL Certification
巴西无线通信产品强制认证，需通过巴西当地公司申请。
Mandatory certification for wireless communication products in Brazil, requiring application through a local Brazilian company.
适用产品：手机、卫星电话、网络设备、天线等。
Applicable products: mobile phones, satellite phones, network equipment, antennas, etc.
3. ANVISA认证
3. ANVISA Certification
医疗、食品、化妆品等产品的事前审批认证。
Pre-approval certification for medical, food, cosmetic and related products.
适用产品：药品、食品、化妆品、医疗器械等。
Applicable products: pharmaceuticals, food, cosmetics, medical devices, etc.
跨境电商支付解决方案
Cross-border E-commerce Payment Solutions
与巴西客户交易可采用人民币结算，避免美元短缺问题。
Transactions with Brazilian customers can be settled in RMB to avoid USD shortage issues.
