什么样的网站符合谷歌SEO标准？
文| 属金鱼的雪梨宝宝
越来越多的伙伴开始意识到谷歌SEO的重要性，慢慢开始着手外贸独立站的搭建。 氮素，有些小伙伴的网站本身只是个模板站，只能作为展示的作用，不具备谷歌SEO友好的条件。
以下给大家总结几点需要在建站之前需要注意的问题。
1. 中文版+英文版
很多企业的官网是设置了中文版和英文版，这里不建议中文版和英语版在同一个网站上。如果面向国内市场的，专门做个中文版就可以，另外国内SEO是百度SEO的思路，和谷歌完全不是一个套路。所以就没必要和英文版放在一起啦。这样的链接（该网站英语版本的主页home页面的链接）也不是谷歌SEO友好的链接。多语言的网站，我会在以后专门说这个。
1. Chinese + English Versions
Many corporate websites have both Chinese and English versions. It's not recommended to have both versions on the same website. If targeting the domestic market, a dedicated Chinese version is sufficient. Additionally, domestic SEO follows Baidu's approach, which is completely different from Google's. Therefore, there's no need to combine them. Links like these (homepage links for the English version) are not Google SEO-friendly. I'll discuss multilingual websites in detail later.
2. URL不友好
谷歌SEO友好的URL样式：https://www.domain.com/keyword，这样才比较符合谷歌SEO优化，大家可以看看https://backlinko.com/的网站URL设置。很多模板搭建出来的网站URL是默认的，没发自定义，更没有办法去添加target keyword目标关键词了。符合谷歌SEO的网站，URL一定是干净的，不会带有杂乱无章的字符。WordPress网站的URL可以自定义，利于谷歌SEO优化。
2. Unfriendly URLs
Google SEO-friendly URLs should look like: https://www.domain.com/keyword. This format aligns well with Google SEO optimization. You can check https://backlinko.com/ for reference. Many template-built websites use default URLs that can't be customized, making it impossible to add target keywords. A Google SEO-compliant website must have clean URLs without random characters. WordPress allows URL customization, which benefits SEO.
3. 不符合on-page SEO
模板站不符合on-page SEO优化的条件。用SEO Quake检测一下，该网站的每个网页都没有meta description，meta keyword，图片也没有Alt属性，而这些都是on-page SEO优化的重要因素。以上这几条就可以kill掉该网站了，对于外贸出海，走长久的谷歌SEO路线，需要搭建一个谷歌SEO友好的网站，某全球搜，某外贸快车，还有其他等等的模板样站，除了展示之后，不可能带来流量。WordPress搭建的网站就是谷歌SEO友好的网站，如果你需要SEO，就选择WordPress建站吧。
3. Not On-Page SEO Compliant
Template websites often fail to meet on-page SEO requirements. Using SEO Quake to analyze such sites, you'll find missing meta descriptions, meta keywords, and alt attributes for images—all crucial for on-page SEO. These flaws can ruin a website's potential. For long-term Google SEO success in international trade, you need an SEO-friendly website. Many template-based solutions (like "Global Search" or "Foreign Trade Express") only serve as showcases without generating traffic. WordPress-built sites are Google SEO-friendly—choose WordPress if SEO is your priority.
当然了，有了网站，询盘也不能自动飞到你这里，你还需要去进行一系列的优化哦
Of course, having a website doesn't guarantee inquiries—you still need ongoing optimization:
- 关键词布局 - 搭建网站之前，需要做好充分的关键词调查
- Keyword Research - Conduct thorough keyword research before building your site.
- 高质量的内容 - 高质量的内容是谷歌SEO优化的重要一环
- High-Quality Content - Quality content is essential for Google SEO.
- 持续不断的更新 - 很多盆友的网站都是建好了，就扔在那里不管了
- Regular Updates - Many people build a website and then neglect it.
- 外链搭建 - 优质的外链也是重要的排名因素
- Backlink Building - High-quality backlinks are crucial for rankings.
相关文章: 外贸网站搭建，选择WordPress的9大理由！
Related Article: 9 Reasons to Choose WordPress for Foreign Trade Websites!
最后呢，关于网站搭建，可以随时联系我咨询哦，我开始给大家提供WordPress建站服务啦。
Finally, feel free to contact me for website-building advice—I now offer WordPress development services!
